93% of web browsing experiences begin with a search engine. It’s 2019 and SEO, search engine optimization, is extremely important.
We’ve covered SEO extensively on our site, but as a refresher search engine optimization is a set of rules used to improve your search engine ranking and increase both the popularity and quality of your website. At it’s core search engine optimization can also make websites more user friendly and easier to navigate.
That takes work though, and if you’re running a team, or business, on your own you probably want to know why this is worth the time-investment required, well here are the five reasons to care about your website’s SEO:
1) SEO improves your search rank
This one is a given, but it’s worth stating. No one will be able to find your website, if you’re not creating content around keywords that are core to your business.
You can give yourself a major boost just by writing a blog post a week on a topic in your industry. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. Having more content around these keywords increases your chances of appearing towards the top of the search results, and in turn will increase your site’s trustworthiness.
This is where the rubber hits the road on being a domain authority in your industry, appearing towards the top in Google searches is the end goal, creating content and optimizing your website are the steps needed to get there.
2) SEO helps build brand awareness on social media
Ask yourself: you’ve got website A) which isn’t creating content, isn’t structured in a way that makes sense to Google, and isn’t getting much traffic or website B) which is the opposite of those things.
Which site will be shared across their prospects’ networks?
It’s easy, website B. A website with strong SEO fundamentals is geared to be found more, and as a result shared more. It’s simple, people who find your web site by searching Google are more likely to promote it on Facebook, Twitter, or other social media channels. Not to mention the fact that social profiles rank in search engines (ours do!), social channels are search engines in of themselves, and a host of other benefits.
Don’t sleep on social media when it comes to boosting your brand’s SEO, and search-ability. If you want a vibrant and active social media ecosystem around your brand, then setting your website up for success is an excellent first step.
3) SEO gives you and edge over your competition
How many of your competitors have active blogs and social media channels? If the answer is not many, or even just a handful – you’ve got a major arbitrage opportunity at hand.
Seriously, at one blog post a week as a baseline, that’s 52 posts a year which mean you’ve got a lot of content indexed by Google, and shared across social media. Simply put, search engine optimization can put you ahead of the competition.
There are a lot of benefits to SEO, but still you may be wondering – how do I get started? Heck, where do I start?
We’ve got a page dedicated to the building blocks of a good content strategy. We start from scratch on why content creation matters, how to develop a strategy around topics core to your business, and some SEO fundamentals.