Blogging Basics

Best Practices of Measuring Marketing ROI

Businesses that blog get 67% more leads than those that do not.

Needless to say, creating content for your business can provide a return on the time you put in. But really, what return is that? We talk a lot about how blogging is so important and how SEO matters… but does it?

To understand that, you need to know how to calculate the ROI on your blog posts.

Read more “Best Practices of Measuring Marketing ROI”
Blogging Tips

Simple Habits to Improve Your Search Rank

93% of online experiences start with a search engine. Needless to say, search engine optimization continues to have a major impact on the popularity and overall success of your business.

Without good SEO on your website, people won’t be able to find your site in search. Well-optimized websites get more traffic, which generates more leads and boosts traffic to your website. Like foot traffic in a store, the more folks stopping by your website, the more customers you will get.

Read more “Simple Habits to Improve Your Search Rank”

What E-A-T means to your website

“The best place to hide a body is the second page of Google”.

That quote is in jest but it’s true. How often do you look past page one of Google? Or even the first five results. The difference maker between appearing on page 1 of Google or page 10 can be summarized in a simple acronym E-A-T. E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.”

Read more “What E-A-T means to your website”
Ranking Blogging Basics

Why Your Website is Not Ranking Well

If you’ve been checking your Google Analytics, and you’ve noticed that your web traffic isn’t climbing as fast as it once was you are not alone. With so much competition on the web, getting traffic isn’t easy. There are a ton of factors that contribute to web traffic and tackling them can be overwhelming. Your website may have issues in itself that are preventing you from getting traffic, but it’s also possible to have a solid website that goes unseen. Having a well-made website is only the beginning to improving your page rank. Here are some tips to keep in mind when setting up your content strategy to ensure your website ranks higher in search engines.

Read more “Why Your Website is Not Ranking Well”
Business to Business Business Growth

How to Create the Best B2B Content for your…

Potential clients judge and find you based on your business to business content. It is important to have compelling, updated and relevant content in order to draw customers in and make them want to stay. Many business struggle to produce engaging content, which is why it’s important to start with these essential B2B marketing strategies.

Read more “How to Create the Best B2B Content for your Website”
Marketing Tips

Actionable ways to drive traffic to your website

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. That goes without saying though, right? More traffic = more leads, and more leads means more dollars flowing into your business.

More traffic also allows for you to see how well your marketing strategy is working. Additionally, the more traffic you get the more quickly your search rank improves, and from there it’s a self-feeding cycle. Even if you do not immediately convert visitors into customers, increased web traffic improves your overall brand recognition.

Read more “Actionable ways to drive traffic to your website”