The complete guide to optimizing your website

Back in the good old days if you were blogging and using a focus keyword that was 90% of the battle, but now it’s more like 10%.

What changed? A lot.

Google got smarter, their success as a search engine depends on the quality of results they return for any given question so you can bet they’re paying close attention to the quality of your website when it comes to determining how to rank it.

Read more “The complete guide to optimizing your website”
Robots.txt SEO

What Is a Robots.txt File and Why Is It…

Upon reading the title of this blog post, you may be thinking of something like the Disney-Pixar movie Wall-E or something similar with robots in pop culture. However, robots.txt files actually play an important role for website creators. Branching off our recent blog post on site crawling, a robots.txt file is an important tool for marketers to use when you are just starting out in content marketing.

This post starts to get a bit more technical when it comes to search engine optimization, if you’re newer to SEO check out our full intro to SEO here!

This blog post will explore what a robots.txt file is, its importance and how you set it up across different content management platforms such as WordPress, SquareSpace, HubSpot and Wix.

Read more “What Is a Robots.txt File and Why Is It Important?”

What Are Longtail Keywords and Why Are They Important

You’ve likely heard of keyword research before – but have you ever heard of ‘long tail keywords’?

Experienced content marketers undoubtedly know the value of keyword research. Selecting the right keyword can mean the difference between your blog post generating a ton of traffic or simply languishing amidst a cluttered internet search market with no one to read it.

Keyword research is a process in your content marketing and SEO strategy that should not be overlooked. However, if your company offers services in a competitive field, how are you supposed to stand out?

Read more “What Are Longtail Keywords and Why Are They Important”
Business Growth

What is Google Analytics? And how do I set…

Whether you’re new to marketing or have been in the biz for a while, chances are you’ve heard of Google Analytics.

In fact, it doesn’t take long until you run into an article telling you why you need Google Analytics on your site, and that you needed it yesterday. You might be thinking how exactly do I integrate Google Analytics into my website? With the plethora of content management systems out there, unfortunately there is no one-size-fits-all blueprint to integrating Google Analytics into your website.

Read more “What is Google Analytics? And how do I set it up?”
Business Growth

4 Essential Google Analytics dashboards You Should be Tracking

Google Analytics is one of the most important tools in a content marketer’s toolbox. Among its many advantages is that it is free and provides an extensive amount of data about how your website is performing across certain metrics.

Even though it is a boon to experienced content marketers, Google Analytics can be challenging to navigate for beginning content marketers. With so much data available on Google Analytics, you may find it difficult to discern what metrics to monitor closely to track your website’s viability.

Read more “4 Essential Google Analytics dashboards You Should be Tracking”
302 Redirects SEO

What Is the Difference Between 301 and 302 Redirects?

In our last article, we discussed 301 redirects and how they play a role in website design and SEO. After reading that article, you may have been compelled to do some research on your own into why 301 redirects are important for your website. While conducting this research, you may have come across the term 302 redirects.

That discovery should not be surprising as they can often be confused with one another and when one should be used over the other is not always straightforward (like many things in SEO).

Read more “What Is the Difference Between 301 and 302 Redirects?”

What are 301 Redirects and Why They Are Important?

You’ve probably heard of 301 redirects – and that you should be paying attention to them, but what the heck are they?

Content marketers need to grasp many concepts to become SEO masters. Understanding 301 redirects is one of those essential objectives but there are many nuances to a relatively simple concept. In fact, a comprehensive understanding is a vital part of your SEO strategy.

Read more “What are 301 Redirects and Why They Are Important?”

An Introduction to SEO

What if I told you that there was something that could drive traffic 24/7 to your website, bringing high quality leads to landing pages, or make you a thought leader in your industry.

SEO can do all that and more. What is SEO though?

This question has probably sprung up in your mind during a conversation with a marketing specialist, consultant, or maybe even a friend. SEO is a very broad topic, and one we cover a lot here at Centori and for good reason – there are a lot of benefits it provides.

Read more “An Introduction to SEO”

What the heck are SERPS and why are they…

Every once in a while, which is often, SEO professionals will throw around a term that means everything to them and nothing to everyone else.

SERPs is one of those terms. I remember when I was just getting started in SEO, SERPs was a new term for me though hopefully by the end of this article you’ll not only understand what SERPS are, but how you can start analyzing them to increase traffic and build your business.

Read more “What the heck are SERPS and why are they important for SEO?”