At Centori, we have written several articles on search engine optimization (SEO). Through harnessing the power of a strong SEO, you can distinguish your website and business online.
However, marketers may be surprised to know that there is a dark side to search engine optimization. Known as black hat SEO, indulging in several activities can prove quite harmful to your SEO. In fact, participating in black hat SEO can deter people from finding your website.
Some companies may deliberately opt to use this technique to rank higher in search results. At other times, you might not realize you are falling into what Google labels black hat SEO.
However, you will want to avoid black hat SEO at all costs because of the deleterious effects it can have on your business.
Here are some common practices that you should avoid if you want to optimize your SEO strategy.Read more “What is Black Hat SEO and How to Avoid It”