content marketing Business Growth

5 Ways to Improve Your Content Marketing

Expanding the reach of your business necessitates strong content marketing skills. With devotion and practice, content marketing can be mastered. If you are a content marketer for your business and are looking to improve your content marketing skills, look at a few of these tips to start generating leads and your brand’s recognition.

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SEO Approach SEO

3 Ways to Simplify Your Approach to SEO

Search engine optimization (SEO) initially appears to be a confusing art form. How exactly does my business stand out amidst a crowded Internet landscape? However, SEO does not have to be complicated when you have the right approach.

There are many resources that detail how to best craft your SEO strategy from books to website articles to online courses but instead of spending an excessive amount of time reading everything out there, consider altering your approach to focus on doing a few things well.

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Lead Generation Engine Marketing Tips

Turn Your Content Into a Lead Generation Engine

Successful content marketers realize that blogging, social media and even their website initiates a conversation between their company and their audience.

When promoting a business on any platform, online, in print or in another medium. it is important to recognize that marketers are not producing something to add to incessant internet chatter. Rather, they are hopeful that posts are engaging and relevant to their audience and becomes, effectively, a lead generation engine.

Done correctly, content marketing is one of the most effective ways to generate leads for businesses.

In this article, Centori will outline a few ways marketers can stylize and improve their content to become lead generation engines.

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Level Up Marketing Marketing Tips

5 Ways to Level Up Your Marketing

Every small business or start up seeks to distinguish itself from its competitors. The challenge lies in how exactly that is accomplished. There are many techniques companies can utilize to improve their marketing prowess. However, Centori narrowed the myriad number of ways to solidify your marketing strategy down to five tips.

Look at these following tips to see how your company can start achieving its marketing goals today.

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Differentiation Marketing Tips

Differentiation: A Strategy Across Social Media

71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others

We get it, social media marketing is important – but how does an effective social strategy adapt across networks? You hear the word differentiation thrown around and in some ways it gets overused and starts

What exactly does differentiation entail across social media platforms? We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog. Read more “Differentiation: A Strategy Across Social Media”

Black Hat SEO SEO

What is Black Hat SEO and How to Avoid…

At Centori, we have written several articles on search engine optimization (SEO). Through harnessing the power of a strong SEO, you can distinguish your website and business online.  

However, marketers may be surprised to know that there is a dark side to search engine optimization. Known as black hat SEO, indulging in several activities can prove quite harmful to your SEO. In fact, participating in black hat SEO can deter people from finding your website.

Some companies may deliberately opt to use this technique to rank higher in search results. At other times, you might not realize you are falling into what Google labels black hat SEO.

However, you will want to avoid black hat SEO at all costs because of the deleterious effects it can have on your business.

Here are some common practices that you should avoid if you want to optimize your SEO strategy.

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Keyword Research Blogging Tips

Keyword Research For Your Brand

Selecting the right keyword to promote your brand can be a difficult process. However, this challenging task is not impossible to master. The right keyword draws the right kind of visitors to your site. These visitors represent your potential customers. In order to select the appropriate keyword, you must pay attention to contemporary trends and shifts in your market. However, it is important to keep several techniques in mind.

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Cost-Effective Marketing Tips

Cost-Effective Marketing Plays

Expensive marketing campaigns work for businesses with large budgets. However, for most small businesses, budgeting your money effectively matters. Sometimes marketers even question where the budget for content marketing will come from or why it is so expensive.

If you are a small business looking to market your content effectively, it is important to consider simple ways to spread your message without forfeiting a large portion of your budget.

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Buyer's Journey Marketing Tips

Understanding the Buyer’s Journey

Potential customers for your blog or business often participate in the same ways of thinking. This journey can be divided into distinct phases or stages. While it can be tough to generalize someone’s thought process, buyers often think about their problems and solutions in identifiable ways. Numerous articles point to these steps as the awareness stage, the consideration stage and the decision stage.

These steps may not progress from one step to the other. Sometimes buyers go back and forth between these stages. During each of these steps, there is an opportunity for your blog or business to interact with these buyers.

This article will focus on these different stages and the opportunities that they provide for your blog or business. Often, these steps provide the chances to improve your content marketing strategy.

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