What is keyword research? Your getting started guide

If you’ve spent time around an SEO or even have dabbled in content marketing yourself you’ve likely come across keyword research. But what is it?

Maybe you’ve been embarrassed to ask, or just assumed you knew what it is. After all, we’ve all heard the words ‘keyword’ and ‘research’ before – what’s so hard about smushing them together?

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Centori Pro and Enterprise: simple, yet powerful, SEO software…

Centori is proud to release a completely new suite of tools in January 2020.

I founded Centori with one core mission: to make SEO software accessible and scalable for small teams and businesses.

SEO gets such a bad reputation for being complex. To make matters worse, there are more than enough folks selling ‘SEO services’ without adding true value to their clients making folks wonder whether it’s worth it or possible to rank.

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Now live: Enhanced Google Analytics Dashboards

SEO is great, but how do you know if it’s working?

I love SEO but sometimes it even has us scratching our heads wondering whether it’s making a difference.

SEO without analytics is like trying to go for a nice ocean swim at 1am – you have no idea where you’re going and stand a good chance at getting lost (or eaten by a shark, fortunately that’s quite rare in SEO). That’s why we’ve kicked our Google Analytics dashboards up a notch to bring you a set of dashboards to give you a high level view of how your site and content are performing.

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Now live: SERP data for your tracked keywords

SERP analysis is a crucial part of any SEO strategy – so we built it into the Centori platform.

If you’re unfamiliar with the term SERPs stand for search engine results pages, to learn more about them check out our full post What the heck are SERPs and why are they important. Knowing how to leverage them may be one of the best tools in your tool belt as a marketer.

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Now live: Keyword lists and enhanced SEO tooling

Say goodbye to our old SEO tools and say hello to our new keyword lists.

SEO can complicated, but our tools shouldn’t be. That’s one thing I’ve always disliked about most SEO tools out there – they are hard to use. It’s why we founded Centori and it’s why we’re constantly striving to balance powerful software with a clean UX, and that’s why we’re excited to announce our shift to keyword lists.

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Now live: Enhanced SEO insights for tracked pages

When it comes to improving your rank on Google, you need to make sure that your content is fully optimized for the web. That can be hard to do at scale though, not to mention difficult if you aren’t a web developer.

Our latest enhancement to our SEO tools will give you everything you need to manage and review the pages on your website so you can outrank your competition.

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3 quick ways to grow organic traffic and rank

A website isn’t doing much for your business if it’s not getting any traffic. With the web growing more crowded by the day, and large players dominating the landscape, it can be hard to stand out from the crowd and be found by your prospects.  At Centori, it’s not infrequent that we get questions as to whether SEO still works.

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A step by step guide to becoming an SEO…

So you want to become an SEO master. 93% of the time people hop onto the internet it’s to use a search engine.

Needless to say, SEO is crucial for your business to be found and succeed. If you want to increase the traffic to your website and bring in more leads as a result, then search engine optimization is something you’ll want to play closer attention to.

SEO gets a reputation for being difficult and requiring high-priced consultants to work their wizardry and never be seen again. In reality you can get 95% of the effort with 5% of the work. There is a great deal of misinformation when it comes to SEO. Some of it is subtle, but some of it is widely spread and believed by so called ‘experts’.

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