Product

Now live: New and improved SEO dashboard and tasks

We’re pretty excited about this update as we’ve got one of the biggest changes we’ve made to Centori since we first released the SEO dashboard. In this update we have made one of our biggest jumps towards enabling you to create an effective and engaging content strategy.

Creating content for your business can be daunting, it’s hard to keep track of the progress you’ve made, as well as ensuring you’re actually making an impact with the content you’re creating.

Read more “Now live: New and improved SEO dashboard and tasks”
Blogging Basics

3 reasons to care about your website’s SEO

93% of web browsing experiences begin with a search engine. It’s 2019 and SEO, search engine optimization, is extremely important.

We’ve covered SEO extensively on our site, but as a refresher search engine optimization is a set of rules used to improve your search engine ranking and increase both the popularity and quality of your website. At it’s core search engine optimization can also make websites more user friendly and easier to navigate.

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Marketing University

How often should my business blog?

Starting a blog for your business is an excellent first step in content marketing. Blogging is one of the best ways to build your brand and drive traffic to your website – when done consistently.

Plenty of folks dip their toes into the world of blogging, get excited, and then go months between posts or worse, never write another post. Then down the line they’ll wonder ‘why blogging never worked for them’ and figure it’s not for their business. Blogging may suit some industries better than others, but if you’re not consistent with your blog then you won’t see results.

Read more “How often should my business blog?”
Marketing University

How to find topics to blog about

Blogging is a classic example of content marketing, and for good reason. Having a blog on your website just may be one of the best ways to market to your prospects.

It’s true, blogging helps you position yourself as a thought leader, gives you content to share to prospects and leads, and gives your website more indexable content to appear on Google. Those are some pretty big benefits, especially to a small business trying to compete.

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Product

Now live: Hootsuite integration in our newsfeed for easy…

When we released our Buffer integration towards the end of 2018 we knew we were taking a big step towards making social media marketing a lot more straightforward.

Buffer is a great social media scheduling platform, but not everyone uses it. So we’ve decided to add Hootsuite to the mix as well making it simple to load recent content for the Constellations or Keywords that you have saved and schedule a week’s worth of social posts to the channels connected to your Hootsuite account.

Read more “Now live: Hootsuite integration in our newsfeed for easy social publishing”
SEO

What is a pillar page and how do I…

Let me ask you something: do you want a straightforward way to boost traffic to your website? Look no further than the all-mighty pillar page.

Never heard of them? Don’t worry, we’ll dive deep into what pillar pages are, why they work, and how you can start utilizing them on your website. If you want to drive traffic to your website to bring in new customers, you’re going to have to rank high on Google’s search results. Pillar pages make it simple to organize content around a core topic for your business so that Google knows you’re the real expert and your site should come first.

Read more “What is a pillar page and how do I make one?”
Product

Now Live: Constellation statistics and recommendations

It wasn’t too long ago that we introduced the concept of keyword Constellations to help you become a true thought leader in your industry.

It’s not enough to just write about one keyword it’s about covering the keywords related to a core topic on your website. That’s how SEO is done in 2019, it’s finding keywords that matter to your business and the groups of keywords related to those core topics that you need to cover.

Read more “Now Live: Constellation statistics and recommendations”
Product

Now Live: Changes to SEO and Newsfeed

The move from Blog Trackr to Centori was motivated by our desire for a much larger mission than helping people find content for keywords so they can blog better. Not that blogging about keywords isn’t useful, blogging is still one of the best ways to build your brand. It’s just, content marketing is much more than writing based off a list of keywords. To be effective with your content marketing in 2019, you need strategy.

Read more “Now Live: Changes to SEO and Newsfeed”