SEO

What is a pillar page and how do I…

Let me ask you something: do you want a straightforward way to boost traffic to your website? Look no further than the all-mighty pillar page.

Never heard of them? Don’t worry, we’ll dive deep into what pillar pages are, why they work, and how you can start utilizing them on your website. If you want to drive traffic to your website to bring in new customers, you’re going to have to rank high on Google’s search results. Pillar pages make it simple to organize content around a core topic for your business so that Google knows you’re the real expert and your site should come first.

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Product

Now Live: Constellation statistics and recommendations

It wasn’t too long ago that we introduced the concept of keyword Constellations to help you become a true thought leader in your industry.

It’s not enough to just write about one keyword it’s about covering the keywords related to a core topic on your website. That’s how SEO is done in 2019, it’s finding keywords that matter to your business and the groups of keywords related to those core topics that you need to cover.

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Product

Now Live: Changes to SEO and Newsfeed

The move from Blog Trackr to Centori was motivated by our desire for a much larger mission than helping people find content for keywords so they can blog better. Not that blogging about keywords isn’t useful, blogging is still one of the best ways to build your brand. It’s just, content marketing is much more than writing based off a list of keywords. To be effective with your content marketing in 2019, you need strategy.

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Business Fundamentals

Small business 101: Lifecycle of a startup

We cover marketing and growing your brand a great deal here, but what about how businesses actually work? Starting a business is not as simple as buying a domain and setting up a website on WordPress. It’s about having a valid concept to bring in revenue and solid projections for growth.

Let’s break down the growth stages in the lifecycle of a business – where does your business fit in?

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Uncategorized

Social media tools to jumpstart your marketing strategy

It’s 2019 and social media continues to be elusive to small business owners everywhere.

You’ve got folks who haven’t tweeted in 6 months, people sharing memes incorrectly on Instagram, and some who mix up their Facebook accounts with their Facebook business pages. Seriously we don’t blame you – managing 3+ social channels is hard work, impossible even. Fortunately there are plenty of tools available that can give you a much-needed boost when it comes to social media management.

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Marketing Tips

Checklist to identifying your target market

One of the most important aspects to marketing, if not the most important, is understanding your target market. Without knowing your target market you will not be able to ensure that your message resonates correctly, and many hours (and dollars) of work will be lost.

For a small team that can’t afford any wasted time or money, that’s a death sentence to your marketing strategy. Fortunately identifying your target market isn’t especially difficult. It just takes some time and dedication.

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Business Growth

Our New Year’s resolutions

Last year we ran a post on New Year’s resolutions every marketer should have. I was tempted to whip up something similar this year but felt that really, the same generic solutions always stay the same.

This time I want to get a little personal. No not that personal. I want to talk about our resolutions for 2019, what we at Blog Trackr want to hold ourselves to and accomplish. I had a conversation recently about goals for the year and I asked a tough question: what does success look like?

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