Blog

Marketing University

How often should my business blog?

Starting a blog for your business is an excellent first step in content marketing. Blogging is one of the best ways to build your brand and drive traffic to your website – when done consistently.

Plenty of folks dip their toes into the world of blogging, get excited, and then go months between posts or worse, never write another post. Then down the line they’ll wonder ‘why blogging never worked for them’ and figure it’s not for their business. Blogging may suit some industries better than others, but if you’re not consistent with your blog then you won’t see results.

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Marketing University

How to find topics to blog about

Blogging is a classic example of content marketing, and for good reason. Having a blog on your website just may be one of the best ways to market to your prospects.

It’s true, blogging helps you position yourself as a thought leader, gives you content to share to prospects and leads, and gives your website more indexable content to appear on Google. Those are some pretty big benefits, especially to a small business trying to compete.

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Black Hat SEO SEO

What is Black Hat SEO and How to Avoid…

At Centori, we have written several articles on search engine optimization (SEO). Through harnessing the power of a strong SEO, you can distinguish your website and business online.  

However, marketers may be surprised to know that there is a dark side to search engine optimization. Known as black hat SEO, indulging in several activities can prove quite harmful to your SEO. In fact, participating in black hat SEO can deter people from finding your website.

Some companies may deliberately opt to use this technique to rank higher in search results. At other times, you might not realize you are falling into what Google labels black hat SEO.

However, you will want to avoid black hat SEO at all costs because of the deleterious effects it can have on your business.

Here are some common practices that you should avoid if you want to optimize your SEO strategy.

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Product

Now live: Hootsuite integration in our newsfeed for easy…

When we released our Buffer integration towards the end of 2018 we knew we were taking a big step towards making social media marketing a lot more straightforward.

Buffer is a great social media scheduling platform, but not everyone uses it. So we’ve decided to add Hootsuite to the mix as well making it simple to load recent content for the Constellations or Keywords that you have saved and schedule a week’s worth of social posts to the channels connected to your Hootsuite account.

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SEO

What is a pillar page and how do I…

Let me ask you something: do you want a straightforward way to boost traffic to your website? Look no further than the all-mighty pillar page.

Never heard of them? Don’t worry, we’ll dive deep into what pillar pages are, why they work, and how you can start utilizing them on your website. If you want to drive traffic to your website to bring in new customers, you’re going to have to rank high on Google’s search results. Pillar pages make it simple to organize content around a core topic for your business so that Google knows you’re the real expert and your site should come first.

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Google Business Growth

How to create content that Google will love

Are you struggling to become recognized in Google’s vast ocean of websites and information?

No need to worry, there are proven strategies that will enhance your appeal to audiences and help navigate you through the formidable waters. The two key ingredients to win Google’s heart are to create meaningful content and value. In this blogpost, we are going to share tips on creating content that Google will love.

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Product

Now Live: Constellation statistics and recommendations

It wasn’t too long ago that we introduced the concept of keyword Constellations to help you become a true thought leader in your industry.

It’s not enough to just write about one keyword it’s about covering the keywords related to a core topic on your website. That’s how SEO is done in 2019, it’s finding keywords that matter to your business and the groups of keywords related to those core topics that you need to cover.

Read more “Now Live: Constellation statistics and recommendations”