We’ve written on some of the big social media sites, now it’s time to write on one you might not have thought to use. We’re talking about Pinterest. Pinterest is another form of social media that bloggers can leverage to drive interaction on their website. With more than 100M active users, Pinterest’s unique features can allow you to engage with your readership in exciting ways. So now let’s get down to it: how you can use Pinterest to boost your blog. Read more “How to use Pinterest to boost your blog”
We’ve written about the place blogging plays in private wealth management, but I wanted to go a bit broader. Why not look at the role inbound marketing plays in wealth management as a whole? And even one step broader, the role it plays in any small business as a whole. Read more “Why inbound marketing matters in private wealth management”
When writing any blog, one of the most important considerations before you put your fingers to the keyboard is to figure out how people will know about it. Sure, you can promote the blog on your website, Facebook and Twitter. But what if your audience is not aware of your website and has almost no presence on those other social media sites? That’s why this week we’re writing about promoting a blog on LinedIn. Read more “The keys to promoting a Blog on LinkedIn”
Once the idea of a brilliant Harvard student, now Facebook is a household name across the globe. Nowadays if your blog doesn’t have a Facebook page, well are you even trying? If you’re a bit behind though no worries, with this tutorial in hand you’ll have everything you need when it comes to creating an all star Facebook page. Read more “Creating an all star Facebook page”
You could be just beginning a job as a communications specialist for an important non-profit advancing a vital cause and looking to raise money to continue its philanthropic efforts. Perhaps you are looking to sell a product and are looking for ways to showcase its diverse and varied uses. Or maybe you are simply looking to share your thoughts with other folks who share your common interest. Read more “Five things to consider when creating a blog”
Make no mistake about it, email marketing is not dead.
Yes social media, ads, conversational marketing etc. steal the spotlight, but email marketing is as important as ever. As of 2017 there were an estimated 3.7 billion global email users, with 269 billion emails sent daily – seriously.
Read more “How to build an effective email newsletter”
Now I know I’ve said it before, but I want to do an entire post on this subject: social media is really important. Not just for your blog, but for your entire business and marketing strategy. Not only is social media free, it’s highly effective, very broad, and easy to use once you get the hang of it. So without further delay let’s get to our social campaigns you absolutely have to be running. Read more “5 social campaigns you need to be running”
Statistics show that a marketing budget can take up as little as 1% and up top 30% of sales across industries.
I don’t know about you but that’s quite the chunk of change. Not to mention the fact that if you’re running a small business or a startup, a third of your revenue spent on marketing is a tough pill to swallow.
It doesn’t have to be that way though.Read more “3 money-saving marketing channels to unlock your growth”
You caught a breaking story, published a stellar write-up on it and are left with a new post on your blog and nothing else. Where do you go from here? If you don’t have one already, then developing a kick-ass blog content strategy would be the next place to focus your attention.
Maybe you’ve rolled your eyes at the prospect of marketing on twitter.
Twitter? You scoff. That’s for over-sharers. For volatile politicians. It’s for people who tweet selfies off the toilet, pictures of their scrambled eggs, or faux inspirational quotes. Perhaps the biggest complaint is no one actually gets leads from social media. Read more “The importance of leveraging Twitter in your marketing strategy”