creating a blogger persona Blogging Basics

Crafting a blogger persona

I’ve written on the importance of blogging with some flair before, however I wanted to go a bit more in depth this week. I’ve touched many times on the fact that people don’t just read blogs to be educated, they read them to be entertained. While there is a great deal that goes into entertaining and delighting your readers, the best place to start is crafting your blogger persona. Read more “Crafting a blogger persona”

the popularity of blogging is higher than ever Blogging Basics

The rise and popularity of blogging

I take the train to work most every morning and more often than not I see my fellow passengers glued to their phones or tablets. More often than not, they are reading blogs which is why this week’s post is on the popularity of blogging.

From the fresh-faced kid starting a new job and the older gentlemen passing the time all the way to the mother corralling her children while trying to find some sanity, people are reading blogs. 10 years ago blogs were written by single, balding men living in their mother’s basements. They were chronically “uncool,” as were their readers, but today the popularity of blogging keeps on rising.

Read more “The rise and popularity of blogging”

blogging in private wealth management Marketing Tips

Why your private wealth management firm should blog

Having run Monstah Mash for the past few years my bread and butter is sports blogging. However the world of finance has always been something near and dear to me as well. In fact before jumping into the world of technology, the world of wealth management was what I had originally set my eyes on. And that is why blogging in private wealth management will be the subject of this week’s blog post. Read more “Why your private wealth management firm should blog”

cost effective marketing strategies Marketing Tips

3 cost effective marketing strategies to grow your blog

When it comes to blogging you’ll have to juggle between sparing no expense and pinching every penny you’ve got. Your design and content must be top notch to jump ahead of your competitors, but you don’t want to go so far in the red that you shut everything down. From blogging for three years I’ve found a few cost effective marketing strategies that do the trick and can help you take your blog to the next level at little to no cost. Read more “3 cost effective marketing strategies to grow your blog”

Blogging Tips

Four tips to separate your sports blog from the…

So you’ve got a sports blog?

10 years ago that would have been something pretty cool; guys like Bill Simmons who started their blogs on AOL accounts ended up being bought out by Yahoo and ESPN as revolutionary pioneers paving the way to a new kind of media. But now, well, a 12 year old with an internet connection and a laptop or tablet can start a blog thanks to content management systems like Squarespace, WordPress, Blogger, and many more that make the process simple, painless, and very quick.

Read more “Four tips to separate your sports blog from the rest of the pack”

Use our styling tips to alter your HTML and CSS Blogging Basics

Styling tricks and tips to make your blog beautiful

Nowadays blogging is easier than ever; content management systems like WordPress, SquareSpace, Wix, and more do most, if not all, of the heavy lifting, but that doesn’t mean that there isn’t room for styling tips and improvement to beautify your blog (and pick up a new skill on the way).

Sure, buying a pre-made template is easy and simple to do, but your blog needs to snap, crackle, and pop–but where do we make these changes, and better yet how do we learn where and how to style our sites? Now this is a very broad topic and while I don’t have the time to teach anyone a full course on HTML and CSS in this one post, I can give an overview, along with examples of what’s possible while direct you to the resources you will need to become a HTML and CSS master.

So, without further delay, let’s dive headfirst in.

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Social Media

The 5 “tweeters” you never want to be

I’m not going to lie, I’m a huge fan of Twitter.

It’s such a versatile and useful tool to grow your blog, and I honestly think it is chronically underutilized. Sure Facebook was the original successful social media (sorry MySpace), and Instagram was the one that attracted aspiring “models” and got bought out, but there is just something about Twitter, and micro blogging in general that you need to use in your growth strategy.

Read more “The 5 “tweeters” you never want to be”