If you are a teacher, you are always thinking about innovative ways to present material so that students can easily comprehend and utilize the knowledge you share. Similarly, bloggers need to consider infographics as a way of presenting your material to readers in a different way.
“On their own, text and graphics are both useful yet imperfect methods for communication, argue Barbara Miller and Brooke Barnett.
“Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information.”
“Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
Why Should I Use Infographics?
It is easy to quote someone else’s research and claim that infographics improve your blog, but what other evidence points to their usefulness?
The first reason you should incorporate infographics into your blog is the fact that it increases your brand awareness. An infographic allots enough space for you to include your blog’s logo, website address or even your email.
Another reason to include infographics on your site is the possibility of engaging the most viewers and helping them analyze the information you provide on your blog. 90% of the information that enters the brain occurs through the optic nerve and thus depends on visuals to retain information.
On this site, we have discussed the importance of improving SEO rank and infographics help with exactly that. If you create an infographic that is picked up and used by other websites, they have to provide a backlink that leads right to your site.
Infographics also possess implications on other social media channels. For example, they generate more likes, comments and shares than a simple text update on Facebook. This two-way communication via social media can immediately lead to higher followers across social media platforms.
Beyond being easily understood, infographics are also easily embeddable as they often come with a code so that they can be integrated seamlessly into your site. Finally, infographics assist non-native English speakers understand your content over an image rather than a merely text-based blog.
Finally, infographics can be tracked with analytics as you can often see who clicks on, shares and views your image in the same way that you can use analytical software to see who is reading your site.
How to Make an Infographic
The main problem that people may raise with infographics is that it may take too much time to actually create the image.
Time is definitely a valuable resource, but there are tools out there to help your infographic stand above the rest.
Three suggestions of sites that help you create infographics include the following:
Canva: Easy-to-use, free, and allows you some customization to change up its pre-made templates.
Piktochat: $15 per month, provides you with editorial tools, design flexibility, a database of images, charts and maps and other ready-to-use graphics
Vengage: Limited use of the site is for free, otherwise $19 per month, more advanced features in comparison to the other two.
To sum up, the main recommendation that we can offer is to invest your time in infographics. They are easy to share, easy to make and offer an appealing way to summarize the complex material that your blog produces.
Invest in infographics today so that readers can see your creativity and your blog in a whole new way.