One of the most important aspects to marketing, if not the most important, is understanding your target market. Without knowing your target market you will not be able to ensure that your message resonates correctly, and many hours (and dollars) of work will be lost.
For a small team that can’t afford any wasted time or money, that’s a death sentence to your marketing strategy. Fortunately identifying your target market isn’t especially difficult. It just takes some time and dedication.Read more “Checklist to identifying your target market”