Growth hacking is essential to optimize efficiency. Imagine that you are in a competition with your neighbors to see who can grow the best garden. To gain a competitive advantage, you want your garden to grow at the fastest rate possible. You purchase the richest fertilizer and seek tactics that will allow your garden to grow at maximum efficiency. This is growth hacking in short. Read more “Growth hacking tips that aren’t a waste of time”
Machine learning has become a bit of a buzzword lately in marketing, but what does it really mean? We’re not talking about the next T-1000 here. What we’re cooking up at Blog Trackr is a way to automate your content strategy. We’re talking something that can do the hard part for you.Read more “Now live: Enhanced blog algorithm powered by machine learning”
Let’s face it, content marketing can be difficult. The slow and steady pace of growth can be discouraging in the days of fast-paced business growth. We all want real growth and we want it now. Especially for smaller teams that need to scale, not everyone has time to run a social, blog, email, <fill in the blank> content strategy.
Here’s a secret – we don’t have the time either. When it comes to our marketing efforts we practice what we preach and use Blog
The Red Sox are fresh off a World Series victory over the Los Angeles Dodgers that had the baseball world reeling. Not only did the Sox win 108 games this year, they steamrolled over the Yankees, Astros, and Dodgers to end their post season run with a tidy 11-3 record.Read more “A tale of two Twitters: How the Red Sox revamped their social strategy”
Expensive marketing campaigns work for businesses with large budgets. However, for most small businesses, budgeting your money effectively matters. Sometimes marketers even question where the budget for content marketing will come from or why it is so expensive.
If you are a small business looking to market your content effectively, it is important to consider simple ways to spread your message without forfeiting a large portion of your budget.Read more “Cost-Effective Marketing Plays”
Knowing what to write is one thing, knowing whether your content adds to your website and brand is another. Search Engine Optimization, SEO, is a fickle subject. Companies spend hundreds, sometimes thousands, of dollars on SEO experts and audits when really just a little know how and regular checkups will do the trick.Read more “Now live: Enhanced Blog editor and SEO grader”
It’s no mystery now that Facebook’s algorithm change earlier this year is having a negative impact on organic reach for business pages. Unless your page followers comment or share your page’s posts, they won’t show up in feeds like they used to. The glory days may be gone for easy organic marketing via pages, however that does not mean that your business is done for. Enter Facebook groups.Read more “Using Facebook Groups to promote your brand”
One of the great things about content marketing is that the field is always changing. One of the intimidating things about content marketing is that the field is always changing. Seriously, it can be a full-time job to pay attention to trends in the industry, and a second full-time job just to apply them to your business.Read more “Best blogs on content marketing”
As Blog Trackr has scaled up along with our customers, we’ve realized the need for a multi-user account. You just can’t get by with one user per account, it’s not the way a business works.Read more “Now live: Teams and multi-user accounts”
At this year’s Inbound conference it was announced that the flywheel is the way to go when it comes to marketing. Typically marketers and businesses operated on a funnel – contacts visit your site (because you are a good inbound marketer), fill out a form, and the process continues from there. The marketing funnel was a good strategy for a while, but what is this new marketing flywheel and where does it fit in with today’s marketing approach?Read more “Marketing flywheel vs marketing funnel, which to use for your marketing strategy”