Best Practices of Measuring Marketing ROI

Businesses that blog get 67% more leads than those that do not.

Needless to say, creating content for your business can provide a return on the time you put in. But really, what return is that? We talk a lot about how blogging is so important and how SEO matters… but does it?

To understand that, you need to know how to calculate the ROI on your blog posts.

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Ranking Blogging

Why Your Website is Not Ranking Well

If you’ve been checking your Google Analytics, and you’ve noticed that your web traffic isn’t climbing as fast as it once was you are not alone. With so much competition on the web, getting traffic isn’t easy. There are a ton of factors that contribute to web traffic and tackling them can be overwhelming. Your website may have issues in itself that are preventing you from getting traffic, but it’s also possible to have a solid website that goes unseen. Having a well-made website is only the beginning to improving your page rank. Here are some tips to keep in mind when setting up your content strategy to ensure your website ranks higher in search engines.

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How to craft the perfect blog post

If you think that writing a blog post is just a matter of sitting down at your laptop and cranking away for a few hours, you’re mistaken.

A good blog post is more than 800 or so words with a picture here and there and a few mentions of a keyword for good measure. You can’t just sit down, type a few paragraphs and call it a day – maybe that worked back in 2009, but it’s 2019 and a lot of folks are creating content. A lot of them are just as knowledgable as you and probably just as good (if not better) writers.

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How often should my business blog?

Starting a blog for your business is an excellent first step in content marketing. Blogging is one of the best ways to build your brand and drive traffic to your website – when done consistently.

Plenty of folks dip their toes into the world of blogging, get excited, and then go months between posts or worse, never write another post. Then down the line they’ll wonder ‘why blogging never worked for them’ and figure it’s not for their business. Blogging may suit some industries better than others, but if you’re not consistent with your blog then you won’t see results.

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How to find topics to blog about

Blogging is a classic example of content marketing, and for good reason. Having a blog on your website just may be one of the best ways to market to your prospects.

It’s true, blogging helps you position yourself as a thought leader, gives you content to share to prospects and leads, and gives your website more indexable content to appear on Google. Those are some pretty big benefits, especially to a small business trying to compete.

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SEO Blogging

Straightforward SEO tips to set you up for success

A successful SEO strategy is vital for increasing awareness of your creative content. SEO (Search Engine Optimization) is your company’s visibility through search engines. For a refresher check out our full overview of SEO . basics.

Based on the popularity of your website, search engines use complex algorithms to rank which websites people are most likely to search. Read more “Straightforward SEO tips to set you up for success”

Shareable Blogging

How To Make Your Blog More Shareable

After devoting time and effort writing a perfect blog post, your task is not over yet. You must make sure people read it. That challenge boils down to making your blog more shareable. There are many important techniques you can try to ensure people read and then share your content with others.

Here are five tips we suggest making to ensure your blog is both eye-catching and valuable for your audience.

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How to build a content strategy

If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog Trackr crafts and delivers a content strategy for our marketing efforts. 

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