Ranking Blogging Basics

Why Your Website is Not Ranking Well

If you’ve been checking your Google Analytics, and you’ve noticed that your web traffic isn’t climbing as fast as it once was you are not alone. With so much competition on the web, getting traffic isn’t easy. There are a ton of factors that contribute to web traffic and tackling them can be overwhelming. Your website may have issues in itself that are preventing you from getting traffic, but it’s also possible to have a solid website that goes unseen. Having a well-made website is only the beginning to improving your page rank. Here are some tips to keep in mind when setting up your content strategy to ensure your website ranks higher in search engines.

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Blogging Basics

3 reasons to care about your website’s SEO

93% of web browsing experiences begin with a search engine. It’s 2019 and SEO, search engine optimization, is extremely important.

We’ve covered SEO extensively on our site, but as a refresher search engine optimization is a set of rules used to improve your search engine ranking and increase both the popularity and quality of your website. At it’s core search engine optimization can also make websites more user friendly and easier to navigate.

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Blogging Basics

How to build a content strategy

If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog Trackr crafts and delivers a content strategy for our marketing efforts. 

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Image Blogging Basics

A Guide to Finding the Perfect Image

With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.

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Blogging Basics

It’s about better content, not more content

Content is king right? So you think you’d be justified in wanting to run as many blog posts, social posts, and emails as possible. After all, the more content the more indexable pages you have and the better your SEO. That’s why content is such an effective strategy when it comes to generating buzz and leads. Well, maybe not quite. It turns out better content is more valuable than simply more content. Read more “It’s about better content, not more content”

build a unique brand for your blog Blogging Basics

How to build a unique brand for your blog

So you’ve started blogging. Great, there are literally 700M other people doing exactly what you do. What you do being writing 300 to 500-word posts at a regular interval. You see, just blogging by itself isn’t enough any more when it comes to standing out. When a 12 year old with an internet connection can do what you do, and a professional writer can do it better where does that leave the rest of us? Instead of focusing on what you do, focus on why you do it and build a unique brand for your blog. Read more “How to build a unique brand for your blog”

why should my company blog Blogging Basics

Why should my company blog?

Blogging is something single guys in their mom’s basements do right? Why should my company blog?

Well imaginary questioner, you’re wrong and you should blog because, frankly, if you’re not you’re behind. Blogging has become essential to growing and marketing businesses in the past five years, making companies still relying on cold calls look like they belong on display in the local museum. Read more “Why should my company blog?”