Business Fundamentals

Small business 101: Lifecycle of a startup

We cover marketing and growing your brand a great deal here, but what about how businesses actually work? Starting a business is not as simple as buying a domain and setting up a website on WordPress. It’s about having a valid concept to bring in revenue and solid projections for growth.

Let’s break down the growth stages in the lifecycle of a business – where does your business fit in?

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Business Fundamentals

3 cost effective marketing strategies to expand your brand

When it comes to building your business and brand you’ll have to juggle between sparing no expense and pinching every penny you’ve got.

Your design and content must be top notch to jump ahead of your competitors, but you don’t want to go so far in the red that you shut everything down. Fortunately, building a brand that resonates with your target market doesn’t have to be expensive – it just requires being smart with your budget.

Read more “3 cost effective marketing strategies to expand your brand”