Business Growth

What is Google Analytics? And how do I set…

Whether you’re new to marketing or have been in the biz for a while, chances are you’ve heard of Google Analytics.

In fact, it doesn’t take long until you run into an article telling you why you need Google Analytics on your site, and that you needed it yesterday. You might be thinking how exactly do I integrate Google Analytics into my website? With the plethora of content management systems out there, unfortunately there is no one-size-fits-all blueprint to integrating Google Analytics into your website.

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Business Growth

4 Essential Google Analytics dashboards You Should be Tracking

Google Analytics is one of the most important tools in a content marketer’s toolbox. Among its many advantages is that it is free and provides an extensive amount of data about how your website is performing across certain metrics.

Even though it is a boon to experienced content marketers, Google Analytics can be challenging to navigate for beginning content marketers. With so much data available on Google Analytics, you may find it difficult to discern what metrics to monitor closely to track your website’s viability.

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Bounce Rate Business Growth

How to lower the bounce rate on your site…

If you’re spending hours upon hours creating quality content, the last thing you want is to lose visitors.

After you take the time to craft a website that stands out and write blog posts that rank highly in search engine optimization (SEO), you would like to see strong results in terms of new visitors coming to your site and leads generated as a result, right? Of course, crafting a well-designed website and writing targeted blog posts are not the only steps you need to take to achieve these lofty content marketing goals.

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Thought Leader Business Growth

What is a thought leader and why should my…

Do you want to be a thought leader in your industry?

Odds are the answer to that question is a resounding ‘yes’ but what does it mean?

Thought leadership is an often-discussed topic among content marketers. While many places emphasis on its value, one may question what it means and why it is so important. This article will define thought leadership before investigating its characteristics that make it a worthwhile goal to pursue.

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content marketing Business Growth

5 Ways to Improve Your Content Marketing

Expanding the reach of your business necessitates strong content marketing skills. With devotion and practice, content marketing can be mastered. If you are a content marketer for your business and are looking to improve your content marketing skills, look at a few of these tips to start generating leads and your brand’s recognition.

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Best Practices of Measuring Marketing ROI

Businesses that blog get 67% more leads than those that do not.

Needless to say, creating content for your business can provide a return on the time you put in. But really, what return is that? We talk a lot about how blogging is so important and how SEO matters… but does it?

To understand that, you need to know how to calculate the ROI on your blog posts.

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Ranking Blogging

Why Your Website is Not Ranking Well

If you’ve been checking your Google Analytics, and you’ve noticed that your web traffic isn’t climbing as fast as it once was you are not alone. With so much competition on the web, getting traffic isn’t easy. There are a ton of factors that contribute to web traffic and tackling them can be overwhelming. Your website may have issues in itself that are preventing you from getting traffic, but it’s also possible to have a solid website that goes unseen. Having a well-made website is only the beginning to improving your page rank. Here are some tips to keep in mind when setting up your content strategy to ensure your website ranks higher in search engines.

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Business to Business Business Growth

How to Create the Best B2B Content for your…

Potential clients judge and find you based on your business to business content. It is important to have compelling, updated and relevant content in order to draw customers in and make them want to stay. Many business struggle to produce engaging content, which is why it’s important to start with these essential B2B marketing strategies.

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Small Business Growth Business Growth

10 ways to elevate your small business’ growth

Let’s face it, you’re not in business just for fun. Running a small business is rarely fun. You’re working long hours, constantly worrying about finances, all the while trying to get up the next rung of the ladder.

It’s all about growth, and while growth can feel elusive it doesn’t have to be. If your business is lagging behind the industry threshold, then it is time to reevaluate your business strategy. If you are currently in the latter, no worries, in this blog we are going to be sharing 10 ways to elevate your small business’ growth. Read more “10 ways to elevate your small business’ growth”