Whether you’re new to marketing or have been in the biz for a while, chances are you’ve heard of Google Analytics.
In fact, it doesn’t take long until you run into an article telling you why you need Google Analytics on your site, and that you needed it yesterday. You might be thinking how exactly do I integrate Google Analytics into my website? With the plethora of content management systems out there, unfortunately there is no one-size-fits-all blueprint to integrating Google Analytics into your website.Read more “What is Google Analytics? And how do I set it up?”