When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. That goes without saying though, right? More traffic = more leads, and more leads means more dollars flowing into your business.
More traffic also allows for you to see how well your marketing strategy is working. Additionally, the more traffic you get the more quickly your search rank improves, and from there it’s a self-feeding cycle. Even if you do not immediately convert visitors into customers, increased web traffic improves your overall brand recognition.Read more “Actionable ways to drive traffic to your website”