Marketing Tips

Actionable ways to drive traffic to your website

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. That goes without saying though, right? More traffic = more leads, and more leads means more dollars flowing into your business.

More traffic also allows for you to see how well your marketing strategy is working. Additionally, the more traffic you get the more quickly your search rank improves, and from there it’s a self-feeding cycle. Even if you do not immediately convert visitors into customers, increased web traffic improves your overall brand recognition.

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Blogging Basics

3 reasons to care about your website’s SEO

93% of web browsing experiences begin with a search engine. It’s 2019 and SEO, search engine optimization, is extremely important.

We’ve covered SEO extensively on our site, but as a refresher search engine optimization is a set of rules used to improve your search engine ranking and increase both the popularity and quality of your website. At it’s core search engine optimization can also make websites more user friendly and easier to navigate.

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Google Business Growth

How to create content that Google will love

Are you struggling to become recognized in Google’s vast ocean of websites and information?

No need to worry, there are proven strategies that will enhance your appeal to audiences and help navigate you through the formidable waters. The two key ingredients to win Google’s heart are to create meaningful content and value. In this blogpost, we are going to share tips on creating content that Google will love.

Read more “How to create content that Google will love”

Marketing Tips

3 examples of B2B influencer marketing

Creating an effective b2b strategy is vital for improving both external and internal business relations.

B2b influencer marketing is very useful in enabling you to reach a larger demographic. Through influencers who use platforms such as Instagram, Twitter, and Youtube, you are able to advertise your product/service to larger audiences. Read more “3 examples of B2B influencer marketing”

Marketing Tips

Checklist to identifying your target market

One of the most important aspects to marketing, if not the most important, is understanding your target market. Without knowing your target market you will not be able to ensure that your message resonates correctly, and many hours (and dollars) of work will be lost.

For a small team that can’t afford any wasted time or money, that’s a death sentence to your marketing strategy. Fortunately identifying your target market isn’t especially difficult. It just takes some time and dedication.

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Marketing Tips

Our top 10 content marketing newsletters

Staying updated on the constant myriad of marketing trends and strategies can be overwhelming. Fortunately, content marketing newsletters send you emails with the latest trends in marketing, saving you the burden of rummaging through the internet.

To gain a competitive advantage, it is important to remain knowledgable on current marketing trends and strategies. In this blog, we will be sharing our top 10 content marketing newsletters that are guaranteed to save you time and increase performance. Read more “Our top 10 content marketing newsletters”

Marketing Tips

Our favorite productivity apps

Technology has improved the efficiency of our everyday lives. With the tap of a screen, we are able to schedule events, send emails, and pay bills. Let’s face it, without technology, we would drown in the ocean of information society expects us to manage.

It’s impossible to remember the myriad of business events, meetings, and news. Fortunately, developers have created productivity apps that allow us to manage the cluster of information we encounter on a daily basis. Read more “Our favorite productivity apps”