What’s the Difference Between On-Page and Off-Page SEO?

In the good old days of SEO, you could write a 300-word blog post with a sprinkle of keywords thrown in for good measure and call it a day.

Those days are long gone. Modern search engine algorithms, used by Google and others, are now complexly designed in order to optimize pages for the user’s experience. For someone trying to raise their website’s rank on the search engine results page (SERP), this means that rudimentary techniques of search engine optimization (SEO) simply aren’t as effective as they used to be. Therefore, it is crucial to have a good understanding of all that SEO encompasses in order to build a successful campaign for your website.

Read more “What’s the Difference Between On-Page and Off-Page SEO?”

3 simple changes that led to a 1000% increase…

I’m tired of SEO being complicated.

Yes there are some technical elements to SEO. No_follow links, Javascript, time to first byte… but for the vast majority of websites out there, you can do just fine with a few small improvements.

We’ve had our website up and running for some time, but ranking has been hard. We’re in a competitive space (there are plenty of marketing platforms, SEO platforms, and agencies all creating content about the same stuff day in and day out) so for the first 6 months to a year I had gotten used to being on the 4th page of Google for the more valuable search terms.

Read more “3 simple changes that led to a 1000% increase in Google search impressions”

What Are Backlinks and Why Do They Matter?

Maybe you’ve gotten an email that went straight to spam asking for a link to one of their recent blog posts, or a service that is offering unlimited traffic for three easy payments of $300. What these shady emails are talking about, is backlinks.

In our last post on the complete guide to optimization, we described the importance of inbound links in your marketing strategy. That article only discusses inbound links, also called backlinks, briefly so it is important to discuss this topic in further depth. As we mentioned in that article, backlinks are vital because their presence showcases to Google that your website is trustworthy and reliable. In fact, backlinks are one of the most influential ranking factors.

Read more “What Are Backlinks and Why Do They Matter?”

The complete guide to optimizing your website

Back in the good old days if you were blogging and using a focus keyword that was 90% of the battle, but now it’s more like 10%.

What changed? A lot.

Google got smarter, their success as a search engine depends on the quality of results they return for any given question so you can bet they’re paying close attention to the quality of your website when it comes to determining how to rank it.

Read more “The complete guide to optimizing your website”

Why is SEO important?

The average person searches on Google 3-4 times per day.

Honestly, I have days where that number is closer to 10. I’m always on Google! I use it to do research for my job, to answer questions that pop into my throughout the day, and end debates with my friends.

What began as a simple way to sift through and rank academic papers as transformed the way that we live our lives, and how businesses operate. At its core Google exists to answer questions, and through that it connects people all over the world to websites that have all the answers.

Read more “Why is SEO important?”
Robots.txt SEO

What Is a Robots.txt File and Why Is It…

Upon reading the title of this blog post, you may be thinking of something like the Disney-Pixar movie Wall-E or something similar with robots in pop culture. However, robots.txt files actually play an important role for website creators. Branching off our recent blog post on site crawling, a robots.txt file is an important tool for marketers to use when you are just starting out in content marketing.

This post starts to get a bit more technical when it comes to search engine optimization, if you’re newer to SEO check out our full intro to SEO here!

This blog post will explore what a robots.txt file is, its importance and how you set it up across different content management platforms such as WordPress, SquareSpace, HubSpot and Wix.

Read more “What Is a Robots.txt File and Why Is It Important?”

How to submit your site to be crawled by…

You’ve put a lot of blood, sweat, and tears into your site.

Your copy is perfect, you’ve got a blog full of great posts, and landing pages fine tuned to convert visitors into leads for your business.

What’s next?

After taking time to create an eye-catching website, you must ensure that potential visitors find it. As we have written before, that is where SEO comes in. However, in order to become an SEO master, you must learn the intricacies of how search engines work, and why that matters for your success.

Read more “How to submit your site to be crawled by Google”

What Are Longtail Keywords and Why Are They Important

You’ve likely heard of keyword research before – but have you ever heard of ‘long tail keywords’?

Experienced content marketers undoubtedly know the value of keyword research. Selecting the right keyword can mean the difference between your blog post generating a ton of traffic or simply languishing amidst a cluttered internet search market with no one to read it.

Keyword research is a process in your content marketing and SEO strategy that should not be overlooked. However, if your company offers services in a competitive field, how are you supposed to stand out?

Read more “What Are Longtail Keywords and Why Are They Important”