SEO Approach SEO

3 Ways to Simplify Your Approach to SEO

Search engine optimization (SEO) initially appears to be a confusing art form. How exactly does my business stand out amidst a crowded Internet landscape? However, SEO does not have to be complicated when you have the right approach.

There are many resources that detail how to best craft your SEO strategy from books to website articles to online courses but instead of spending an excessive amount of time reading everything out there, consider altering your approach to focus on doing a few things well.

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Blogging Tips

Simple Habits to Improve Your Search Rank

93% of online experiences start with a search engine. Needless to say, search engine optimization continues to have a major impact on the popularity and overall success of your business.

Without good SEO on your website, people won’t be able to find your site in search. Well-optimized websites get more traffic, which generates more leads and boosts traffic to your website. Like foot traffic in a store, the more folks stopping by your website, the more customers you will get.

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What E-A-T means to your website

“The best place to hide a body is the second page of Google”.

That quote is in jest but it’s true. How often do you look past page one of Google? Or even the first five results. The difference maker between appearing on page 1 of Google or page 10 can be summarized in a simple acronym E-A-T. E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.”

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Marketing Tips

Actionable ways to drive traffic to your website

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. That goes without saying though, right? More traffic = more leads, and more leads means more dollars flowing into your business.

More traffic also allows for you to see how well your marketing strategy is working. Additionally, the more traffic you get the more quickly your search rank improves, and from there it’s a self-feeding cycle. Even if you do not immediately convert visitors into customers, increased web traffic improves your overall brand recognition.

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Blogging Basics

3 reasons to care about your website’s SEO

93% of web browsing experiences begin with a search engine. It’s 2019 and SEO, search engine optimization, is extremely important.

We’ve covered SEO extensively on our site, but as a refresher search engine optimization is a set of rules used to improve your search engine ranking and increase both the popularity and quality of your website. At it’s core search engine optimization can also make websites more user friendly and easier to navigate.

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Black Hat SEO SEO

What is Black Hat SEO and How to Avoid…

At Centori, we have written several articles on search engine optimization (SEO). Through harnessing the power of a strong SEO, you can distinguish your website and business online.  

However, marketers may be surprised to know that there is a dark side to search engine optimization. Known as black hat SEO, indulging in several activities can prove quite harmful to your SEO. In fact, participating in black hat SEO can deter people from finding your website.

Some companies may deliberately opt to use this technique to rank higher in search results. At other times, you might not realize you are falling into what Google labels black hat SEO.

However, you will want to avoid black hat SEO at all costs because of the deleterious effects it can have on your business.

Here are some common practices that you should avoid if you want to optimize your SEO strategy.

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What is a pillar page and how do I…

Let me ask you something: do you want a straightforward way to boost traffic to your website? Look no further than the all-mighty pillar page.

Never heard of them? Don’t worry, we’ll dive deep into what pillar pages are, why they work, and how you can start utilizing them on your website. If you want to drive traffic to your website to bring in new customers, you’re going to have to rank high on Google’s search results. Pillar pages make it simple to organize content around a core topic for your business so that Google knows you’re the real expert and your site should come first.

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