Differentiation Social Media

Differentiation: A Strategy Across Social Media

71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others

If you aren’t marketing on social media yet, then it’s something your business should seriously consider. I know you’ve heard it before: social media marketing is important, but how does an effective social strategy adapt across networks?

You hear the word differentiation thrown around and in some ways it gets overused and starts to lose its meaning. Read more “Differentiation: A Strategy Across Social Media”

Twitter Social Media

How Can I Use Twitter To Grow My Business?

Social media marketing is becoming more prevalent in today’s business operations. In order to retain a competitive edge, utilizing platforms such as Twitter is becoming increasingly vital. Twitter allows you to share creative content, promotions, events, hashtags, and much more.

Strategic marketers are using Twitter to expand their creative content and partner with social media influencers. You don’t want to lag behind competitors by ineffectively integrating social media into your business.  In this blogpost, we are going to share tips that will allow you to expand your business through Twitter.

Read more “How Can I Use Twitter To Grow My Business?”

Social Media

Social media tools to jumpstart your marketing strategy

It’s 2019 and social media continues to be elusive to small business owners everywhere.

You’ve got folks who haven’t tweeted in 6 months, people sharing memes incorrectly on Instagram, and some who mix up their Facebook accounts with their Facebook business pages. Seriously we don’t blame you – managing 3+ social channels is hard work, impossible even. Fortunately there are plenty of tools available that can give you a much-needed boost when it comes to social media management.

Read more “Social media tools to jumpstart your marketing strategy”
Social Media

Using Facebook Groups to promote your brand

It’s no mystery now that Facebook’s algorithm change earlier this year is having a negative impact on organic reach for business pages. Unless your page followers comment or share your page’s posts, they won’t show up in feeds like they used to. The glory days may be gone for easy organic marketing via pages, however that does not mean that your business is done for. Enter Facebook groups. 

Read more “Using Facebook Groups to promote your brand”
Social Media

Social Media Metrics that Matter

When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.

These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”