Once the idea of a brilliant Harvard student, now Facebook is a household name across the globe. Nowadays if your blog doesn’t have a Facebook page, well are you even trying? If you’re a bit behind though no worries, with this tutorial in hand you’ll have everything you need when it comes to creating an all star Facebook page.
Creating a Facebook page is a bit unique in that, unlike Twitter, you need a personal account before creating a business page. Yep that’s right, while browsing pictures of your friend’s baby or neighbor’s series of cookouts and poorly filmed guitar covers doesn’t sound thrilling, it’s a necessary means to an end.
Why? Well because Facebook boasts a robust 1.71 billion monthly users worldwide. If you think you can pass up on that market, you’re wrong. While numerous other social platforms are popping up nearly every year Facebook is still the giant among the rest and must be utilized if you want to take your blog to the next level. Social media is a fantastic tool to build your reader base, get coverage, as well as show the world you mean business. A vibrant and active Facebook page shows people who stumble upon your site that you A) care and B) are up to date on current trends–and even a thought leader.
This goes for small businesses with blogs too. Creating a Facebook page allows you to build your customer base while cultivating an online reputation among your following. Now who could pass up on that?
First things first, you need a personal Facebook account, so if you don’t have one yet, make on. Facebook pages leverage off of your network, and your friend’s networks as well so having a solid base to build off of is key.
Now that you’ve got your personal Facebook account, it’s time to make your business page.
In the top right of your screen you’ll see a drop down arrow, clicking it opens up a menu that gives you the option to create a new business page:
From there the options are quite numerous; if you’re just running a blog then you can create a media/news business page, or if you have a small business the options are darn near endless for what category you fall in. The purpose is to accurately categorize your business and page for advertising and reach purposes down the line.
Once your page is created, you’ll see it listed on the left hand side of the screen. You’ll automatically be an admin of the page with an option to add friends as editors, or even admins as well!
Things to Include
Now that you’ve got a page, let’s get to building it out!
Here is a screenshot from our very own Blog Trackr Facebook page. Hint, hint if you haven’t liked us yet do so here!
Note a few things.
First we have a clearly defined logo up in the top left, and a captivating cover photo in the top center. These may seem like no-brainers, but having updated information along with pleasing graphics makes a strong first impression. And remember, you only get to make one first impression so be sure to kill it!
Next is a matter of copy. Once you have your page set be sure to add in AS MUCH INFO AS POSSIBLE. Seriously, flesh out your “About” section as much as possible. Add in relevant links to various places on your site, and keep the info you have as up to date as possible.
Additionally, a clearly marked link to your main site is a necessity as well. Note the blue call to action we have front and center directly under the cover photo. Thanks to that button, when someone lands on our Facebook page and wants to get in touch or check us out, it’s stupidly simple for them do to so.
Lastly, and possible most importantly, is quality content.
Once you’ve got the look and info behind your page set, you need to have regular and quality content. No matter how good your page looks, without status updates there’s nothing to share with your friends and really no way to find you. While posting regularly may seem daunting on top of what you already do, try to take it in stride.
Set your blog to auto publish posts to Facebook guaranteeing you at least one post per week. Then try to post something at least one other day on the week to engage your followers further. Possible run a poll, share an interesting article (doesn’t have to be your own), or re-post a blog you ran the previous week to further promote your site.
A note on Advertising
As mentioned previously Facebook leverages off of your own network. The pro of this is that your friends will likely be happy to help. The con though is that you most likely do not have hundreds of thousands of friends.
At least I don’t.
In response to this dilemma Facebook provides a way to advertise to potential followers outside of your network. You can set a budget for as little as $5 per day and your site will be viewed by thousands of users of which you can specify their demographic background. Pretty cool right?
It is pretty cool, and can be a good way to gain a lot of followers in a short amount of time however if buying likes was that simple then why even run a post on page best practices? Chances are many of the likes you buy will be real people who actually find your content interesting. However, chances are many will be bot accounts, spammers, or people who just don’t engage with your page. You may end up with 1,000 likes–but a fraction of them will be organic and actually convert to subscribers.
That’s not to say don’t advertise–heck I ran a campaign while running Monstah Mash. Just don’t let that be the focus of your outreach strategy.
With this guide on creating an all star Facebook page in hand you’ll be Facebook-ing like a pro. Whether you’ve been in the blogging game for a while or just started it’s never too late to retool your social strategy. Thanks to Facebook’s enormous user base and ease to get started, creating a quality page for your site is as simple as a series of clicks.
Now go out there and create an All Star page!