“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”- Aristotle.
To become a great marketer, you must condition yourself to these healthy habits. But where to start? Here we detail habits every marketer should have in order to make the right impact and generate real growth.
Habit #1: Stay knowledgeable about current trends
Marketing is a fast pace industry that involves staying updated on the newest trends and products. In order to stay relevant in the advertising world, you must have a sense of what strategies are working and which are failing. For example, the first Facebook advertisement was launched in 2006 by JP Morgan. JP Morgan had signed a 1-year marketing deal with Facebook allowing them to promote Chase network. As of this time, Facebook had 100 million users and JP Morgan was the only advertiser on the platform. You don’t want to end up being the Blockbuster of the advertising world, so stay updated on industry trends. One company that updates users on the latest marketing trends is AMA (American Marketing Association).
Habit #2: Innovation
In order to keep your brand alive and relevant, creativity is going to be your sustenance. The harsh reality of the marketing world is that customers are difficult to please and can easily forget or become bored with a stagnant brand. Therefore, as a marketer, it is incumbent to keep your brand interesting and exciting.
Keep a journal of exciting ideas and concepts that come to mind throughout the day. If you are simply riding the shuttle home from work, don’t allow your valuable ideas to go to waste, jot them down in the notes section of your iPhone or on a pad of paper.
Gain inspiration, when was the last time you took a walk to clear your mind from the stresses of life? Not only is taking a walk healthy (preventing high blood pressure and heart disease), but it also allows you to have some peace of mind.
Reading blog posts that are relevant to your current interests is another way to increase innovation. Research a new topic that you had not previously been aware of. The more intellectual capital you have, the more creative content you can create.
Habit #3: Optimization
The beauty of digital media is that it grants you the opportunity to test an infinite amount of strategies and tactics. Utilize the creative landscape of digital media and test your creative marketing concepts with your target audience. Testing will allow you to see what strategies are successful and which you can improve on before you dedicate an immense amount of company resources to a specific campaign.
Experiment with the multitude of different styles at your disposal. Consider optimization your brainstorming period. Here, you will be able to unleash your creative genius and test all those amazing ideas in your journal. You should perfect your marketing strategies through the optimization stage.
Most importantly, keep track of your successes and failures. Optimization is designed to allow you to gain feedback on your current marketing ideas.
Habit #4: Understand your consumer
In order to optimize customer satisfaction, you must have a solid understanding of your target audience. Although you may have significant research regarding your current audience, there is always more to learn. Track-specific buying behaviors and stay knowledgeable on their current needs.
Create a detailed profile on the specific behaviors and idiosyncrasies of your target audience. What are the reasons behind their lifestyle? What is the largest contributor to their current buying habits? This is where you become a psychologist and gain an in-depth understanding. Stay updated on the current state of your target audience through interviews. This allows you to develop relationships with specific customers, find areas of improvement, and information regarding current needs/trends.
Habit #5: GOALS!
It is a general rule that those who set goals for themselves are more successful. Goals will give you a vision for your marketing operations, if you want to improve, you must have an idea of where you want to be.
Remember to set smart goals though; not “I want to have 1000000 customers by the end of the month”. Take an honest look at where you are, and try to extrapolate where you could be. Maybe you grew 10% in the past quarter, then growing 15% would mean growing 50% faster – is that doable? If so, go ahead and put it as a goal and aim to reach it.
Habit #6: Study Competitors
Your competitor’s current strategies are going to be a cheat sheet for you to utilize. Observe trends and strategies your competitors are utilizing in their marketing strategies. This will allow you to increase the effectiveness of your campaigns without the necessary research. Also, this diminishes any competitive advantages they may have discovered.
Habit #7: Focus your energy
Healthy marketer’s don’t overwhelm themselves by focusing on multiple problems at once. Instead, they create a list of goals they wish to accomplish. Focusing on one task at a time reduces stress and allows you to optimize specific sectors of your business efficiently. Overwhelming yourself may lead to a decrease in your creative spirits.
Overall, great marketers are able to care for their mental health while maximizing efficiency. Don’t allow the stresses of your occupation to deteriorate your creative capacity. Embrace your obligations as a marketer and overcome your obstacles one at a time. Great marketers are not born, they are made.