Social media marketing is becoming more prevalent in today’s business operations. In order to retain a competitive edge, utilizing platforms such as Twitter is becoming increasingly vital. Twitter allows you to share creative content, promotions, events, hashtags, and much more.
Strategic marketers are using Twitter to expand their creative content and partner with social media influencers. You don’t want to lag behind competitors by ineffectively integrating social media into your business. In this blogpost, we are going to share tips that will allow you to expand your business through Twitter.
Tip 1: Advanced Search
Twitter provides users with an advanced search feature which allows you to track specific key words prospects are searching for. This allows you to target specific prospects that may be interested in your product or service.
For example, if you own a candy business and are searching for prospects, you simply type in catch phrases like “sweet”, “candy”, and “chocolate” in advanced search and Twitter will display relevant users.
By targeting prospects, if done successfully, you will be able to develop a relationship with the user. Although tedious, it is free and effective in customer conversion if done properly.
Tip 2: Schedule Tweets and Content
Having a routine for when you post content is going to be important. Creating a schedule keeps your brand active and relevant. In order to maintain a presence on Twitter, you are going to have to actively create content and interact with customers. If not, your account will grow cobwebs and may be easily forgotten.
This strategy also ensures that the content you create is not rushed or of poor quality. The optimal time to post content is when your following is most active. There are applications such as Tweriod which provides analytics on user activity. Also, don’t be afraid to retweet posts, some followers may have missed a post.
Tip 3: Engagement
To effectively develop relationships with your following, it is important to respond to comments, questions, and concerns. Twitter gives businesses the opportunity to directly communicate with followers. This strategy is effective in increasing engagement with your audience and remaining updated on attitudes towards your business.
Engagement extends further than communication. Twitter gives you the opportunity to share contests and promotions with your audience. What better way to excite your following than with a contest?
For example, KFC hosted a contest where they offered any user $20,000, if they, in 140 characters or less, explained why they deserved to win the #KFCscholar through tweets. In total, the event received over 2,800 participants and increased brand exposure.
According to research conducted by Sprout Special, brands that are responsive to their audience are 48% more likely to receive a purchase.
Tip 4: User-based Content
One effective strategy to increase your overall presence on Twitter and increase relations with your following is through user-based content. Engaging with your audience by asking questions and for insight is effective. This causes your following to feel that their opinion/insight is being valued.
For example, engage with your audience through excitement. If you are developing new products or services, don’t be afraid to gain insight from your audience on their opinions and attitudes.
Tip 5: Goal Setting
Goal setting will allow you to keep tabs on your Twitter performance. By seeking specific milestones, you create objectives for your company to accomplish. This is important in remaining consistent in your social media efforts.
Here are a some goals you may be interested in:
- Gain 2,000 followers per month
- Increase engagement among audience
- Improve quality of creative content
- Generate more leads
These goals can easily be measured through analytics such as Google Analytics.
Tip 6: Keep Up With Trends
In order to stay relevant on social media, it is important to remain updated on the latest trends. Brands leverage off of mainstream culture as it positions them as “hip” and “cool” which resonates with audiences.
For example, in order to resonate with weed smokers, Ben and Jerry’s, created an ice cream flavor “half-baked.” Although this trend was a bit risky, it inevitably launched one of their most popular flavors and resonated with the general audience.
Remaining updated on trends and pop-culture allows brands to appeal and engage with audiences.