Did you know that Google sends bugs known as spiders to crawl through the internet to find and rank the best websites? Yes, as bizarre as it sounds, Google utilizes artificial intelligence to search and log websites onto their search engine.
Although complex, it’s important as this is the process, in which, the web pages of small businesses are discovered and ranked. Understanding how to submit your company’s web page to be crawled will be important if you want to organically acquire customers online. In this blogpost, we are going to give you a detailed account of how to submit your websites to be crawled by Google.
Step 1: Understanding The Process
Understanding how Google crawls the internet will be important in successfully integrating a SEO strategy into your business. When a new web address/URL is created, Google bots (spiders) scavenge the internet to find web pages to log onto Google’s search engine.
From here, Google will rank your website by quality. Some factors for consideration: how quickly users can load your webpage, the relevancy/quality of your content, and the overall design of your webpage. WARNING: Do not stuff your keywords and tags, Google does not factor these in when indexing your website.
NOTE: A quick way to check and see if your website is indexed is by searching – site:yourdomain.com in Google.
Step 2: Sitemap
Creating a sitemap will be important for guiding users through your company’s content. What is a sitemap you ask? In short, it is a map of all the available webpages on your website. Once you create an effective sitemap, when users search for your content online, Google will display links with your company’s content aside from the homepage. It is a way for users to navigate your website efficiently.
Step 3: Metrics
Keeping tabs on whether or not your website has been crawled efficiently will be useful. Google provides a number of applications to monitor the indexing process. Google Analytics provides information regarding user statistics such as who visits your page and how long they spend on it.
Google Search Console allows you to measure the actual indexing process. This console will provide information regarding when your website has been indexed, any issues, possible security issues, and much more. With this application, you can manually add to sitemaps.
Step 4: Internal Links
Embedding links into your website that guide users to more of your content will expedite the crawling process. Rather than manually submitting URLS to Google’s console, you can simply have all of the web pages and links on your main website. This will serve as a directory, when spiders crawl your website– they will log these links onto their search engine as well.
IMPORTANT: Google also advises users to make their URLS readable as it allows users to know what they are searching.
- GOOD: http://www.mydomain.com/GoogleCrawling/Advice
- BAD: http://www.mydomain.com/12312AVeFDSDA34r3
Step 5: Content Marketing Strategy
The beauty of a content marketing strategy is that it will lead potential customers to more of your content. Also, it will create more webpages for Google to crawl and index onto their search engine.
A fundamental component of your content marketing strategy is going to be to determine your customers needs. From here, you can create content that will provide value for your target market.
There are a variety of marketing vehicles you can utilize in your SEO strategy. For example, providing links to quality content that can provide customers with valuable expertise in knowledge such as a Forbes or entrepreneur.com article. Small businesses can also utilize blogs to provide fresh and valuable content. The two keywords to keep in mind from this step are value and quality.
Step 6: Social Media
Social media is an efficient tool for marketers to share their content. More importantly, encouraging customers to share your valuable content will lead to increased exposure and possible customer acquisitions. If done successfully, this will work organically similar to word of mouth.
Not only will this expand your reach, it will also serve as an auxiliary for your SEO strategy. Customers will find links to your company’s social media content. Some search engines rank your content by social signals, meaning by the amount of followers/social activity on your media. Having a quality social media page is going to be vital for increased sharing of your content and SEO.
Once you have tackled down the basics of crawling and indexing, it can provide much value to your small business. Understanding the intricacies of Google’s SEO algorithm will allow you to direct customers to your content with ease. In short, these tips will allow you to organize your content in a way that Google’s AI can easily log and users can easily find and understand.