We’ve written on some of the big social media sites, now it’s time to write on one you might not have thought to use. We’re talking about Pinterest. Pinterest is another form of social media that bloggers can leverage to drive interaction on their website. With more than 100M active users, Pinterest’s unique features can allow you to engage with your readership in exciting ways. So now let’s get down to it: how you can use Pinterest to boost your blog.
Why use it?
Pinterest is an extremely valuable tool for bloggers. Of the sheer amount of information and interaction you can find on the site. In fact, if you search “starting a blog” on Pinterest you are going to find thousands of posts, replete with images, about successful blogging tips. Seeing this vast amount of advice shows that expanding on Pinterest can allow bloggers to interact with one another. By providing another way in which readers can discover your blog and the valuable content you write you can hit markets that may have gone unnoticed.
Heck we use it as a way to spread our own posts, as well as collect interesting articles and information for our readers. Be sure to check out our page (and give us a follow) here! Here’s a screenshot as well from our own page:
How to leverage it
How should you leverage Pinterest in a way that promotes your blog to the fullest extent? The answer to that question, in many ways, depends on what subjects you write about.
What makes Pinterest so necessary for your blog is the fact that you can create boards around the topics you blog about. You should never create a Pinterest board that reads “My Blog Posts”. Doing so just won’t draw traffic to your site. Instead, if you write about baseball, be sure to adjust the boards you create to fit something in that niche such as baseball satire, news or player bios.
In addition to finding and creating boards within your specific niche, you should also be able to find visually appealing images that compel users to click on your post. Unlike Facebook or Twitter where your blog posts could get buried over time as the News Feed gets filled with more and more posts, Pinterest allows your posts to have longer staying power as long as your images are enticing and your blog post is relevant.
When you engage on Pinterest with other followers, be sure to follow rules that apply to other social media sites as well. Those techniques include following others in your field, commenting on their pins, re-pinning, and pinning consistently yourself.
The one obstacle to optimizing Pinterest is how easy it is to find your posts. Here is where good search engine optimization (SEO) techniques come into play.
Things to keep in mind
When you write an article that you want to share on Pinterest, use a keyword that can be easily found. If you find yourself creating a post that has multiple keywords, you can add more in the image’s “alt” tags.
The last piece of advice when using Pinterest to promote your blog: remain apprised of advances of the site in general. One Pinterest feature that has been added in recent months is the Article Pins feature. Beyond the normal Pin It button, Article Pins divulge more information such as the headline, author, story summary and link. In order to use this feature, you need to apply to get Rich Pins added to your site.
If you find that your site does not meet the Rich Pin requirements, make sure you add metadata to your site before you apply.
There you have it, how you can use Pinterest to boost your blog.
Pinterest represents an ideal avenue to find an image and information-rich site where you can engage with other uses and discuss specific topics. If you have not considered Pinterest as a worthwhile social media site, do so now. It may be a great opportunity to engage with a broader readership and interact with other bloggers in a less formal way than LinkedIn.
So hop to it, and have fun. As with all social sites you want to create an extension of your blog and persona, so be sure to keep that in mind as well.