At Centori we take a topics-based approach to SEO and content strategy to help you become a domain authority.
The EAT principle is common in SEO, and can be boiled down to Google recognizing and rewarding sites that show Expertise, Authority, and Trustworthiness. As a result, it’s important to be an authority for select topics that are core to your business if you want to improve your rank on Google over your competition
What are topic clusters?
Centori aims to give you a leg up by creating topic clusters.
Topic clusters are groups of keywords related to a single topic. If you want to be an authority on breakfast, for example, the keywords might be ‘eggs’, ‘bacon’, and ‘pancakes’. The keywords are a bit more nuanced in reality though, after all for a given topic which keywords should you choose?
Centori integrates with leading third party services to automatically suggest keywords for your topic cluster. You are free to remove keywords that are not relevant or add ones that you feel might be missing.
How do I manage my topic clusters?
You can manage your topic clusters in our SEO tools.
When you first visit our SEO tools you’ll see a prompt to select a topic cluster from the dropdown.
Clicking the dropdown loads your saved topic clusters. When we scan your website we automatically create new topic clusters for you.
You can delete a topic cluster by clicking the ‘trashcan’ icon in the dropdown. Clicking the name of the topic cluster will load the keywords saved for it, along with our series of SEO charts and data.
Topic cluster keywords
Once the topic cluster loads you will be able to see the keywords tied to it along with valuable search engine data.
Average monthly searches: The average number of times that they keyword is searched for on Google each month.
Cost per click: The average cost per click for ads for this keyword on Google.
Rank difficulty: A measure of the level of competition to rank for this keyword. Color coded to show which keywords are easier to rank for, and which are more difficult.
You can add keywords to the cluster, it is recommended to keep a cluster at or below 10 keywords. You can remove keywords by clicking the trashcan icon at the far right of the table row.
Below the topic cluster table you will see a chart of the search volume trends on Google for the past 12 months.
The final report shows the top competitors for the keywords in your cluster.
Domain: The website of the competitor (hyperlinked to view the site directly).
Traffic value: The dollar value of the traffic that the competitor is getting for free. In other words, they would spend this amount on ads but instead are getting this traffic by virtue of their rank.
Number of keywords: How many keywords in your cluster they rank for.
Topic clusters allow you to monitor keywords at scale. Use topic clusters to load content by topic in our newsfeed, categorize your pages by topic, or categorize tasks by topic.