Last year we ran a post on New Year’s resolutions every marketer should have. I was tempted to whip up something similar this year but felt that really, the same generic solutions always stay the same.
This time I want to get a little personal. No not that personal. I want to talk about our resolutions for 2019, what we at Blog Trackr want to hold ourselves to and accomplish. I had a conversation recently about goals for the year and I asked a tough question: what does success look like?
It’s easy to say we want to hit x revenue target, but it’s much more difficult to say ‘success looks like this’ because you need to hold yourself to that. If we can hold ourselves to these resolutions, I’lll say 2019 is a success.
Transform our website into an educational destination
Our mission has always been to help small teams grow. It has never been easier to start a business, and never harder to grow one. Through our platform we aim to help businesses automate their marketing, though there really is so much more we can do.
Through our website we have the power to provide a resource, for free, to anyone who stops by. We can educate through our blog, provide a series of resources and ebooks, as well as free online courses. Making our website a destination for marketing and small business growth is a priority for 2019. It’s just the right thing to do, it fulfills our mission and that’s enough of a reason for us.
Teach hundreds of businesses through our platform
Parallel to making our site a resource, we want to make our platform a resource as well. The goal of Blog Trackr is to help scale up a team’s marketing efforts. Things like finding content, knowing what keywords to write about, and posting to social can be difficult to manage for a small business.
Between prospecting calls, trade shows, conferences, or payroll- worrying about content marketing is probably the least of your worries. Rather than helping dozens of organizations we want to help hundreds. We want to make it so anyone with a website and a vision can build an effective content strategy. That’s what 2019 is about for us.
Provide a solution that is insanely great
I admire Steve Jobs. Yeah, I know it’s a crazy thing for a techie to say. The guy is revered for a reason though; sure he didn’t write a lick of code and wasn’t the real genius behind how Apple products worked. His brilliance lied in his unwavering vision and commitment to making something ‘insanely great’.
It was never about good enough. It wasn’t about getting a serviceable MVP out there for someone to test out, break, and hate. It was about making the customer really, truly feel something. For us, that’s what 2019 is about. It’s about making a platform that is remarkable, memorable, great.
For those of you using Blog Trackr now, thank you. Your feedback, suggestions, and ideas are what will help us get to our end goal.
Recruit more passionate people who believe in our mission
We’ve got a big mission and reaching that mission will require dedication, creativity, new ideas, and unique perspectives. In order to serve businesses across the country, or even world, better we need a team that knows how to meet their needs.
We need a team as diverse as our customers, one that thinks differently so as to solve those big problems a bit better. So that begins with our work to recruit folks from all backgrounds and walks of life to join the Blog Trackr family and help us get there.
The key part of that is ‘all backgrounds’. We want people who can bring something new to the table, not more of the same that I or anyone else can provide. Solving complex problems requires unique perspectives which can only be achieved by a diverse team.
What are your goals for 2019? Beyond ‘more customers, higher ROI…’. What are the core concepts and themes for 2019, how will your business define success? We hold ourselves the the above and to commit to that, in December 2019 we’ll run a post detailing how we did.