A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.
However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.
Here are 3 more possibilities if you are looking to expand into video marketing.
For those with Macs or an iPhone, you really cannot do better than Apple iMovie. With this app you can shoot a video on your phone or iPad and use Air Drop to send it to your Mac. Users can choose from 8 unique movie themes or add video filters depending on their preferences.
Additionally, iMovie offers features such as slow motion, fast forward and the ability to add music or your own narration.
Once you create a video, you can use iMessage, Facebook, YouTube or another connected platform.
If you are looking for a program capable of creating beautiful movies, iMovie is a solid choice.
Instagram Video Apps
Continuing the theme of finding useful iPhone applications, marketers should look at Instagram’s options. Nearly 55% of all online 18-to-29-year olds use Instagram so if you market to millennials, Instagram videos are vital to capturing a valuable segment of your target audience. Even if you don’t market to this demographic, Instagram has grown to almost 500 million users. Ignoring possibilities on Instagram could deter from your marketing goals.
Instagram permits users to film a video for up to 60 seconds but there are additional strategies you could employ to create memorable videos.
Two of these apps deserve further discussion. One is called Hyperlapse. If you are hosting an event and would like to capture what it was like to attend the event in 60 seconds, Hyperlapse could be quite useful. You have probably seen documentary movies that incorporate a time lapse of people moving quickly or the sun rising and setting. With Hyperlapse, you can do the same thing for a large fundraising event or simply “a day in the life” of your blog or business.
The second app is called Boomerang. As the name implies, Boomerang creates miniature videos that loop back and forth. This app can allow you to take a burst of multiple photos at once and create a video instantly.
Adobe Premiere Pro
With any Adobe products, you can expect that it costs money. Adobe Premier Pro is no exception. However, if you can afford the $19.99 per month price tag, Adobe Premier Pro offers one of the most complete video editing programs.
Premiere Pro offers a Lumetri Color tool which has color manipulation on par with Adobe Photoshop. Speaking of Photoshop, Premiere Pro can connect with Photoshop and After Effects to add more diversity to your video.
Complete with an easy-to-use interface, Adobe Premiere Pro is one of the best creation and video-editing programs out there.
According to inc.com, video marketing will account for 80% of internet traffic by 2019. That number is startling and should guide you in your marketing endeavors. Video creation has become increasingly important so consider adding one or more of these platforms into your video marketing strategy today!
Have we missed any other important video marketing platforms? Share what platforms you find most helpful on our social media page on our Facebook page.