When writing any blog, one of the most important considerations before you put your fingers to the keyboard is to figure out how people will know about it. Sure, you can promote the blog on your website, Facebook and Twitter. But what if your audience is not aware of your website and has almost no presence on those other social media sites? That’s why this week we’re writing about promoting a blog on LinedIn.
According to Zoomsphere, the professional social media site LinkedIn could have the exact demographic who may be reading your blog. LinkedIn has 450 million users worldwide and 39.8% of those are professionals aged 35-54.
With those facts in mind, Blog Trackr has a few ideas for how you can use LinkedIn to connect with more readers and promote the unique features of your blog.
Getting down to it
Before you post anything on LinkedIn about your blog, you first need to make sure your personal and professional LinkedIn pages are up-to-date. Your company page should include your logo, hopefully with an engaging slogan, and the about page should tell your story.
However, more than simply just your business, your personal page should be complete too. People interact with people, not businesses per se. So your page has to be updated which means selecting a photo of yourself. Having a picture of yourself is extremely important because it enables prospective blog readers to see who you are and catch a glimpse of who is coming up with clever stories and well-reasoned insights.
Next, your focus on LinkedIn should be to build connections among others in your field and be active. You should be posting to LinkedIn a few times a week while keeping watchful attention over whether you may be spamming the Internet with posts about your blog.
Your posts on LinkedIn should obviously include links to articles you have written on your blog as well as links to other articles as well. The Blog Trackr app can provide the necessary analytics and links to other articles that will allow your blog to join in the debate over contentious issues.
Finally, a unique feature on LinkedIn is the ability to join groups in your specific field. Before promoting your blog here, make sure you build credibility first by showcasing what you can add to the discussion taking place in that group. Check out others’ comments and add your own input.
By posting manually to a LinkedIn group you can also initiate a discussion on your own by asking a question, encouraging feedback, or inviting others to comment. What you post in a LinkedIn group should never be self-promotional so much as self-giving. If you are contributing engaging content in a LinkedIn group, followers will gravitate to your blog to see what other insights you have.
For reference, check out our own Blog Trackr page, and if you haven’t yet give us a follow!
Check out a snapshot of our page here:
Note the clearly placed logo, and should you check it out a steady stream of status updates. Much like Facebook, putting up accurate and relevant company information up is key. You want people to be able to convert from your page to your site, so make it easier rather than harder for them to do so!
In the end, LinkedIn can be a viable tool for reaching a potentially unengaged readership.
LinkedIn’s final feature that could make a significant difference to your blog is sending emails directly to your connections. If you make these emails specifically targeted, you can make potential readers feel like their contributions to your blog will be valued.
When you have important and relevant articles to share, make sure your connections on LinkedIn know that you have contributed something worthwhile.
So there you have it, our quick guide to promoting a blog on LinkedIn, go forth and market!