Turn Your Content Into a Lead Generation Engine

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Successful content marketers realize that blogging, social media and even their website initiates a conversation between their company and their audience.

When promoting a business on any platform, online, in print or in another medium. it is important to recognize that marketers are not producing something to add to incessant internet chatter. Rather, they are hopeful that posts are engaging and relevant to their audience and becomes, effectively, a lead generation engine.

Done correctly, content marketing is one of the most effective ways to generate leads for businesses.

In this article, Centori will outline a few ways marketers can stylize and improve their content to become lead generation engines.

Craft Buyer Personas

Buyer personas are a fictional account of the ideal customers businesses are trying to reach. Strong content marketers recognize that the best leads are the right ones. Marketers should compose a written biography of their ideal customer considering several characteristics such as name, age, income, gender, location, ambition, solutions and decision-making.

Buyer personas should be as detailed as possible to give everyone a strong sense of who they are trying to connect with online or in person.

Of course, businesses could craft multiple buyer personas for their website’s content. In order to figure out how many buyer personas to create, a helpful place to start can be the Facebook Audience Insights tool. This tool can teach marketers who is viewing their site and can provide a helpful basis for writing a buyer persona.

Content Syndication

In order to be creative with content, marketers may need to engage in some unorthodox methods to turn their content into a lead generation engine. Content syndication, which is the process of posting content to third party sites that gain more traffic, is one such way of thinking.

Content syndication mutually benefits the third-party site and your content by the exposure on the other’s website.

Many third-party companies offer an opportunity for cross promotion on their website. For example, Netline can target potential leads. Netline is also performance-based which means you only pay for the leads you acquire.

Medium is another platform that Centori uses for the content we run on our website. Content syndication is an opportunity that can provide many more leads if done strategically.

Insightful and Engaging Content with Upgrades

When a prospective client first clicks on your website or visits your social media pages, you will want to keep them engaged with your best content. In order to get information about your audience, such as their name and email, make sure to leverage your best content at the forefront of your digital presence.

EBooks, Reports, Videos, Infographics and other social media posts are often the most effective content because they can solve an immediate problem for your audience or accessible at any point that an audience member may need. Anticipating their needs, achieved through crafting thorough buyer personas, is the best way to figure out what content you should feature prominently on your website.

Your content can also become a lead generation engine if you offer upgrades to users who subscribe to your website. Insider content can keep users coming back to your site to try a product or offer feedback.


Content marketers know that every new blog article, website update or social media post is an opportunity to engage with their audience directly. The techniques offered here are the initial steps to turn your content into a lead generation engine. Consider these tips when crafting your next marketing endeavor in order to begin engaging with new customers today.