We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.
A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business.
Why Facebook Messenger
Why Facebook Messenger for a business? Let’s talk about that. When you consider all the features that your Facebook Business can offer, messenger offers you the chance to connect with potential customers immediately. Upwards of 2 Billion messages are sent every month to businesses on Facebook. The world is busy and people want to take their communication on the go – whether it’s asking about an order, booking an event, or returning a purchased item. It’s 2018, we hate talking on the phones and dread face-to-face communication but we sure can chat.
It’s not just for small businesses either. For larger companies like Hyatt or Disney, Facebook messenger evolved into the regular use of Facebook messenger bots to respond to complex customer queries. Using a chat bot, businesses are essentially creating staged forms to fine tune their lead generation process and get more info from their prospects. This allows for more targeted conversations when you get down to business rather than talking to a cold lead.
Pretty cool, huh?
However, if you are a small company like Blog Trackr, you will need to devote more time to crafting quality responses on Facebook messenger when you are in the office and out. We offer the ability to message our team to chat about marketing – whether it’s a question or the desire to bounce an idea off of us we want to help. This allows us to provide custom solutions for page visitors and, hopefully, secure a few new leads.
Harnessing the power of Facebook messenger is crucial to generate new leads to your business and your products.
Ways to Generate Leads with Facebook Messenger
While larger companies use messenger bots more frequently, this does not mean that your business cannot use them. Bots can help gather information once a customer messages your business. Software like Botsify can allow you to program questions such as finding out a customer’s name, email, budget and the service they are interested in. These questions not only start a conversation but provide useful information for your business.
Once you have that information, there are many options available for your business.
A visitor’s question will dictate your response. You may be able to add them to an email list, run an assessment or survey as part of a marketing campaign, provide them with discount codes or provide brief information about a product you sell. Indeed Facebook Messenger may replace the concept of lead forms and the like.
Using Facebook Messenger Outside Business Hours
Facebook recognizes that days are often filled with other projects besides responding to customers on Facebook.
One of Facebook’s unique features is the ability to craft automatic replies while you are away from your computer. While these functions are like the bots you can use, automatic replies may be the best course of action for your business.
If someone messages your Facebook page outside business hours, Facebook can automatically respond to that question by sending something as generic as a list of your business hours to something as specific as a link to your website. This is great as it allows a conversation to start whether you’re at your desk or at home. Visitors to your page can reach you when and where they are most comfortable providing a seamless experience for your prospects, and a constantly turning machine for your business and lead generation strategy.
To learn how to set up automatic replies, check out this article from Ribbit Media Solutions.
Now that you have learned how you can use Facebook messenger to your advantage, get out there and start talking today. Don’t worry about it being a ‘chat app’. Your prospects want to chat, so it’s best to meet them where they are and let the conversation flow from there.
Curious as to how this looks in real life? Click below to check out our Facebook page and start a conversation. If you have any questions as well we’ll be happy to answer them.