When you pour over ESPN’s website, you see a vast amount of information thrown at you. However, what’s hidden on their main web page by the Fantasy section are the links to the popular sports blogs FiveThirtyEight and The Undefeated. By simply Google-searching the most successful sports blogs out there, you will find one called SB Nation which collects timely articles throughout the athletic world.
Do you want to start a sports blog of your own? It is not as easy as you think. Luckily, Blog Trackr has some helpful tips about starting a sports blog and distinguishing it from the many voices peppered throughout the Internet.
Find your area of interest
If you have thought about starting a sports blog before, you obviously have strong opinions about sports. However, you should select a sport or team to follow. Obviously, you should choose to write about something that interests you the most. You would not choose to write about soccer if you have never watched a second of the game, would you? Writing intelligent, well-crafted articles emerges once you find something that is a natural extension of your own personality.
If you want to start a sports blog, find your sport or team of interest and demonstrate sound reasoning skills and the passion that drew you to the sport in the first place. Most importantly, select an angle that fills a void in the world of sports blogs out there. If you majored in economics for example, perhaps you could start a blog that focuses on the business side of sports? Or if you manage a high school football team, you could elect to focus on what you know (the ins-and-outs of high school football) rather than something you don’t (such as the broader NFL).
Choose a blogging platform
Once you find the area of interest that ignites your passions the most, the next step is to get the website up-and-running. At Blog Trackr, we have written about starting a blog before, but it is always good to have a refresher.
If you are a sports photographer, a free site like Tumblr could be an efficient way of displaying your work.
However, if you are like most other blogs, you will most likely elect to choose a blogging platform like WordPress.
Despite its simplicity, solely using WordPress has its disadvantages including the fact that you do not own your blog and your website name will include WordPress in its title. How do you distinguish yourself as a sports blog with WordPress? Well…
Customize your blog by choosing a domain name and a hosting site
After determining the type of sports blog you want to write, you have to create its domain name. At this point in the blog-creation process, you may get discouraged because many ideas you have could already exist. However, if you remain persistent, design a logo and create a unique name, your blog can stand out.
Bluehost is an excellent hosting option because not only does it allow you to run your own site and market it to advertising executives, but it is also a site where you can check registered domain names across the web. Once you find one that has not been used, your sports blog is ready. However, before you make your first post…
Consider your audience, keep it short, respond to comments and make it come alive
Before you begin writing, make sure your writing appeals to the audience you want to attract. Is it young or old? Are they parents of athletes, athletes themselves or other sports fans?
Once you choose your audience, keep every post to a maximum of 750 words. Not many people have the time to pour over a long blog post. You should carefully select what words you use and ensure they capture the reader’s interests right away.
After publishing your post, make sure you respond to comments. Blogging, like social media, is meant to be social. It entails disagreements and engaging in back-and-forth bantering. Sports fans are passionate and blogging allows you to express your thoughts in a logical manner.
How do you make your posts come alive? Blog Trackr has written about the importance of crafting a blogging persona, that is, ensuring that your blog is timely, unique and something more than just simply a game recap. If you have strong opinions, write them! If your team made a terrible trade call them out and explain why!
Where Blog Trackr Can Help
If you are a blog looking to regain the “edge” that characterizes powerful blogs, the Blog Trackr app can link you to exactly the right articles that will allow you to take a strong opinion and ensure that your sports blog experiences continual growth in terms of readership and engagement with the fans and other blogs out on the web.