When it comes to managing a business or startup, marketing may be one of the fastest paced aspects to it. Every year something changes with how people consume and prospects can be marketed towards. In 2018 we saw Instagram rise as a platform, outpacing SnapChat and taking center stage for users and businesses alike.
What’s going to happen in 2019 though? Let’s take a stab at what the next year will bring and what we as marketers can do to prepare.
SnapChat will fall, Instagram will rise
For those social media mavens, here is my hot take: Instagram is killing SnapChat. In fact, let’s get ab obituary in the paper now.
When Instagram launched stories the writing appeared on the wall: SnapChat was in trouble. Essentially identical, Instagram stories videos that disappear after 24 hours that only your followers can view.
While not private like SnapChat stories, they provide a similar look and feel with filters, emoji stickers, and captions. A quick google search for SnapChat in recent news is quite dismal – sex trafficking, assault, harassment and more follow the social media app wherever it goes. What’s more, founder Evan Speigel is raising some serious doubts and concerns among those around him.
Meanwhile Instagram continues to take off becoming one of the broader and more popular forms of social media of late. Young and old, influencer and stay at home mom, there are a lot of people using Instagram making it an attractive place for a company to do its marketing. If you’re not on Instagram now, consider how your business or brand could tap into the social media platform.
Data privacy will be a key factor
GDPR was not the end, it was the beginning. For folks who missed all the fun in May 2018, GDPR, the General Data Privacy Regulation, changed the game completely when it comes to businesses managing customer data.
At a high level, GDPR means that you need permission to hold contact data, and permission to communicate with contacts (two types of consent here). Where this gets tricky is you need explicit consent and an audit of that consent, otherwise you can be accused of communicating without permission and slapped with a hefty fine.
It’s spreading though.
CASL, the Canadian Anti-Spam Law, has been around for a while now. However California has joined the party and you can bet more US states will follow. This changes the game completely when it comes to how businesses can communicate with their customers, but never fear we’ll be sharing details on how you can adapt as we approach these deadlines for enforcement.
Let’s spin this one as a positive: rather than focus on: I can’t email as many people as I used to, think of it as now I know what my contacts actually want from me.
Chat will grow as a big player in communication
How we communicate is changing, and businesses are catching on.
Quick – what is your best friend’s phone number? Or your top 5? How about their email addresses? I bet you’ve texted them recently though, or used WeChat or Facebook Messenger to check in.
The point being: Chat is becoming a major player in how we communicate with each other and as a result that is going to carry over to businesses. It’s already starting with Facebook Messenger becoming such a popular platform to market on with numerous chatbot startups making it easy for any business to get started.
Our recommendation? Try your hand encouraging visitors to your Facebook pages to drop you a line with Messenger. Better yet, hook up your CRM to your page so you can keep track of visitors and form relationships with them. Marketing is about meeting prospects where they are (well, good marketing is). If you ask us, if everyone is on chat then it’s time to get on their level.
It’s pretty amazing how much has changed in the past year. In fact, given how quickly 2018 has gone by I wouldn’t be surprised if these predictions were outpaced by the first half of the year.
What are your predictions for 2019? Drop us a line and let us know what you think and how you’re preparing.