I remember when I first came up with the concept for Blog Trackr.
I was walking to the grocery store when I thought to myself: man, blogging has got to be easier. Over the years, as I delved more and more into this problem I realized it was far bigger – content marketing has got to be easier.
It’s 2019 and the web is crowded. That’s a fact.
With thousands upon thousands of sites being hosted on WordPress creating millions of pieces of content every day, not to mention said sites sharing content on social and emailing it to their contacts, it can be intimidating to join the fray. When anyone with an internet connection can start their own business in a few button clicks and a credit card payment, the path for small businesses has become a bit trampled. It’s not exactly the road not taken anymore.
It’s never been easier to start a business, but growing one is harder than ever.
That’s where Blog Trackr came to be, though I’ve realized that we’ve outgrown our original mission. It’s not just to help bloggers, it’s to help businesses that are new to content marketing get a head start. It’s to make things like SEO, social media, and content marketing accessible to everyone.
Our goal is to help new businesses jumpstart their SEO in a matter of button clicks, it’s so smaller teams can map out a content strategy without the need for an agency, and it’s so you can schedule a week’s worth of social content with minimal effort. Growing a business is hard and I believe that you should spend your time on just that – growing your business, not agonizing over marketing it.
With this new mission comes a new name.
A name that encompasses everything we as a company aim for and one that does not limit us just to blogging.
I am happy to share that we will be flying under the name Centori.
Centori, named for the star system Alpha Centauri, has a fun etymology that fits our mission well:
- On one hand, each piece of content you create should connect to a broader theme forming a ‘constellation’ to stand out from the rest, if you will.
- Secondly, Alpha Centauri is a part of the constellation Centaurus which many attribute to be Chiron the Centaur who in Greek mythology was famous for training famous heroes such as Hercules.
I like that. Our mission is to take ordinary folks and turn them into marketing heroes. The world is growing crowded for small businesses but that doesn’t mean it’s time to throw in the towel. It means it’s time for things like SEO and content strategy to be made available for everyone, even those just starting out.
We’re going to begin the rebranding process – we’ll be moving our site and app to the new domain, updating our logos and branding materials, as well as switching over our existing social accounts to the new name.
Stay tuned for more updates down the road!
If you’ve been with us the past year, thank you for sticking around. If you’re just joining, you have pretty good timing so thanks for coming by to join the ride.