Now live: SEO competitor data

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We’re excited to announce the latest in our SEO tooling: competitor data based on your tracked topics and keywords.

Choosing the right keywords can be a bit of a dark art. SEO experts and consultants pore over data to analyze search volume, competition, trends, and competitors to make the right decision as to which keywords to focus on. If you don’t have an expert on staff, or are worried about affording one that can leave you wondering what to do next.

Knowing your competitors is key so that you can know what you are up against, and what chances you stand at being found on Google for a particular topic. That’s why we’re creating content after all – to be found ahead of your competitors, get more traffic, and more business as a result.

That’s why we’re excited to add competitor data to our SEO tools giving you another layer of analysis in choosing the right keywords.

What is it

For each topic cluster, we show the top competitors for the keywords you are monitoring, the value of the traffic each competitor is getting (i.e. how much they would spend on the organic traffic they get for free), and how many of the keywords in your cluster they rank for.

Your highest competition will come from those who rank for all of the keywords you are monitoring, whereas sites that are ranking for a portion of them are good ones to beat.

Find your top competitor, and your weakest opponent, for each cluster and take your SEO and content strategy to the next level. With a click of a button, anyone on your team can conduct high-level keyword research just like the pros.

Who gets it

Our competitor reporting is available for all users, Free and Starter, in our SEO tools. Simply log in, select a topic from the dropdown to view the data for the keywords in the cluster, search trends for those keywords, and a list of your top competitors.

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