Content to drive your business forward

One of your first steps will be to determine if you want to hire a freelancer, agency, coach, or something in between. In this guide, I’ll walk you through your top options when it comes to hiring someone for SEO help so you can make the right decision for your business.

So you're about to hire an SEO agency - don't forget to ask these key questions. These questions go beyond the basics to help determine whether you're about to hire someone who knows their stuff or if you're about to make a serious mistake.

If you’re like most advisors, you probably rely on referrals and networking for clients. This can be effective in bursts but are hardly scalable sources for leads. Here are the 6 best channels to scale your marketing.

Does content marketing *really* work for financial services firms? Here's the definitive guide to using content marketing to fill your pipeline and get more clients.

Learn how competitor comparison pages can be a goldmine for qualified traffic from Google. Here's how to write competitor pages for SEO.

Here's our full breakdown of the content research process we use to write content that ranks and converts.

Does content marketing work? I don't blame you for wondering if it can work for business, but trust me - with a strategic focus you can bring in qualified traffic and customers through content. Here's how to do it.

Lead magnets are the #1 way to build an audience and grow your business, but only if you make them the right way. Read on as we break down the same strategy we use to create lead magnets that people actually want to download.

SEO or Google Ads? It's the age-old debate, so we don't blame you for wondering which to prioritize. Read on as we break down when to prioritize organic SEO or paid Google ads.

Reddit is one of our favorite ways to do keyword and content research. Here's the exact process we follow for our clients.

Growth slowing down? No ROI on your SEO strategy? It may be time to fire your SEO agency. Here are the signs it's time to make a switch, and tips for making the right choice for your business.

Getting the wrong kind of traffic to your site or traffic that doesn't convert? Focus on pain points. Pain point SEO is the best way to approach keyword research and content strategy to convert more of your traffic into leads and customers.

Traffic going up but pipeline staying flat? Follow these proven tactics to covert more of your traffic into leads for your business.

There's nothing more frustrating than seeing a competitor of yours in the Google knowledge graph. Here's what you can do about it and how to get Google to show your website instead.

Tried of growing alone? Join a content marketing Slack community to connect with other marketers and founders for inspiration in marketing and growing your business!